The perplexing nature of local SEO presents a unique challenge to even the most savvy marketers. Google takes into consideration many different off-site factors to determine the organic, local, and Google Maps rankings (yes there are three possible placements in which your business can be found; four if you count PPC). The ideas surrounding on-site SEO are an entirely different beast. So in this post, we’re going to focus on two of the biggest off-site variables that influence local SEO: citations and backlinks.
In an effort to improve the quality of its mobile search results, Google has begun experimenting with its mobile-first index. In essence, Google’s search algorithms will soon primarily evaluate the mobile version of a site’s content to determine its page ranking. Further, the mobile-first index will help to better understand structured data and to show snippets from those pages in the search results. Learn the SEO implications of Google's mobile-first Index, what it's all about, and how you can properly prepare to ensure you retain rankings.
Franchise SEO has become an increasingly important aspect to a franchisor's digital strategy. But When it comes to marketing multiple locations online, franchise SEO can often be a complex endeavor. These five elements to multi-location SEO should help your brand successfully attract customers for your franchisees by harnessing the power of search.
Depending on the keyword query, there are many different ways in which local business results are shown on Google search. In this post, we go into greater detail behind the types of search results that local businesses can leverage for greater visibility. From local SEO to PPC advertising, there are many ways to help your local business become found in Google search.