To get to the people really making an impact, engage with the influencers. Find them on Facebook by noting the cues that make someone an influencer. Look at how often people are posting, which posts have the most engagement, and which people get the most likes, comments and shares.
On Twitter, look for retweets and the amount and quality of conversation. On Google+, check out the number of comments, profile files, and update views. On LinkedIn, search for keywords related to your industry and check who’s authoring the articles that show up. Then, look at engagement on each article. Narrow down your pool by identifying which influencers are influencing lower-level influencers.
Online shopping is the new norm, and social media platforms continue to integrate retail into their sites. Know that social media is a personal experience for many, so a personal touch should be used. Share emotional and entertainment content.
Leverage the power of hashtags. You can schedule regular posts about product deals, holiday specials and other events, but make sure to include a direct link to purchase. Turn your social media page into an online store, which makes it convenient for users. And make sure your website is also social – that’s what people expect today. Integrate and interact with social platforms.
If you’re doing marketing wrong, you won’t get decent results. If you’re not tracking the list of people you send outreach to, you run the risk of your audience thinking that you’re spamming them. If you’re publishing mediocre content, quit it.
You may be using a poorly crafted outreach template. Quality and quantity are important here; send out as many as you can, and make sure that you’re offering a legitimate message that’s casual, punchy, with one call to action and a clear idea of how users can benefit. If you don’t do these things, you aren’t putting in the effort and may damage your brand.
Link building can be a dangerous game, but it works. More links correlate with higher rankings. Content marketing is becoming a primary method of link building.
Reach out to influencers and build relationships. Do some guest blogging, focusing on top-notch, relevant content. Snag an interview to expand your network, and promote it. Create an expert roundup post. Put together a useful guide that addresses the struggles of your audience. Make an infographic, get listed on directories, engage your communities, use broken link building, and get some press. Also, consider partnering up with another company to benefit the both of you.
To be effective in SEO, we need links. View websites in your industry and find their social media profiles. Become part of their communities, so you’ll show up in their feeds. Create a linkable message, one that has a long media momentum that gives webmaster a chance to share their own opinions.
Your message should be incomplete. Don’t mention background information on your website, so that people will click to find out more, but do make sure your message has a good title and an interesting image. Repeat this, and you’ll soon create your own followers.
Stories can create powerful content. We live in an overly cluttered world, and people want to see things that are personal. Personal content provides authenticity, which is vital. It also makes things more real. People want information, especially if it makes them feel smart.
Creating a personal brand online can increase traffic to your site. Set up a twitter account. Have business blogs under your name, so you can set up a unique voice. As people learn to trust you, you can strengthen your brand. Focus on authentic stories of moments, in your own voice. Pay attention to flow. Have a “personal” business social media profile, interact with your clients, and maintain a focus for your stories and brand.