With photos, a little effort can give you a traffic boost. Amend your file name to use words instead of numbers, as Google examines that data. Fill out the alt text box with natural descriptors; the text is used to replace images when users can’t access them. This helps with vision-impaired people and those with slow connections.
Write a photo description for the title tag, which is what people see when they hover over an image, and the text that Pinterest users see if they add you to their boards. Use some keywords here. Use captions under your photos to stop the eye of a scanner just breezing through your web page.
Use an editorial calendar to keep content flowing. Identify holidays or recurring theme posts. Mark other blog posts and big dates, like launches. Find articles that relate to your industry or service. Get user-generated content. Use humor and behind-the-scenes moments. Post inspirational quotes. Post “Throwback Thursday” or “Flashback Friday” posts.
A calendar gets you a bigger picture of your social efforts – try drafting three months ahead. Content should be relevant, timely, engaging, with a mix of promotional, curated, user-generated content, and a mix of media. All posts need to provide value. Use your calendar to identify gaps.
Don’t use shortcuts in link acquisition. Make sure you’re only pursuing quality links. Look at link relevance of the site, the linking page, and the link relevant? Is there a human value? Also, what is the quality of the site being linked? Are there real humans associated with it?
Look at the marketing value of the link. Can it lead to a relationship, expose you to a new audience, and foster positivity to your brand? Is there SEO value? You should make sure the page is crawlable and indexed, with no obstacles for Google such as troublesome tag attributes, anchor text, and link placement. Then do a gut check.
In the Google local search listings (accompanied by the map and little push pins,) there are numerous ways to increase the ranking of a business. One SEO technique that many webmasters and search marketers fail to exercise is image SEO.
It’s true. Beyond simply optimizing text-based content, you can also take advantage of keyword optimizing images.
In this brief blog post, you’ll learn the simple best practices process of optimizing images in a few simple steps. As a result, you can increase the local SEO value of your website as well as your business’s Google+ Local page.
7 Steps to Optimizing Your Images
Below are seven easy steps to properly optimize images. You’ll want to perform this process before uploading images to your website, Google+ Local page, or any other web property that contains SEO value (i.e. Yelp page, Bing Local page, etc.)
During this example, we use the local keyword phrase “dentists in Atlanta.”
Step 1. First, be sure to name the image with a file name that matches the keyword phrase you’re targeting. In this case, a good file name is “dentists-atlanta.jpeg” Also be sure to save the image as as .JPEG or .JPG file (.PNG and other image file extensions will not enable you to properly optimize the image’s properties (which we describe in the next step.)
Step 2. Locate the folder in which the image is contained. Right-click the image file and select “Properties.”
Step 3. Within the image’s properties, you should see the optimized file name under the “General” properties tab. Where the true SEO potential lies is under the “Details” tab.
Step 4. Under the details tab, you should see blank fields for Title, Subject, Tags, and Comments. Here you simply populate each field with respect to the keyword phrase (which in this case is “dentists in Atlanta.”
Step 5. In the Tags field, include variations of your keyword phrase, such as “atlanta dentist” or simply “dentists.” Give the image a 5 star rating, and if you or your client owns the image, you can add an Author.
Step 6. Once you have optimized these image, click “Apply” and you’re pretty much done!
Step 7. The last step is to upload the optimized image to a specific web property. If uploading the image to a website, you can add an ALT tag in the image’s HTML. This stands for alternative text (for users who can’t view the image, but can get a contextual description of what the image is.) Assuming the image is dentist, you can label the ALT tag as “Atlanta dentist” or something that makes logical sense.
In a competitive local search market like Atlanta, many businesses and professionals need every edge they can get. This simple process should be now be integrated in your local Atlanta SEO tactics. Do this before uploading images to any web property you wish to maximize local SEO value and ranking potential.