Gmail Sponsored Promotions has been released from beta and is available to all advertisers. It helps you target users based on their Gmail activity – by crawling through inboxes to find keywords you’re bidding on. If there’s a match, your ad can serve in the inbox of the user with the match.
The best way to leverage GSP is to bid on your competitors’ domains. You can also target businesses with the same market who aren’t competitors. GSP is part of the Display Network, so target display, set up a campaign targeting Gmail, and adjust your budgets. Setup is under Ad Gallery/Gmail Ads. Pick a template and fill it out, then get some cheap clicks!
It can be discouraging when a relationship with a blogger ceases to exist – and it’s different with every blogger. You need to bring something of value to the table, or you can be ignored.
Craft a better pitch. Browse their site, read recent articles, so you can reference something you found interesting and make a sincere compliment. Don’t give up. After all, bloggers are sometimes doing this in their spare time, and may take time to respond. Turn to social media and connect with them there. This increases your exposure, and proves that you’ve put effort into the relationship. Don’t be a robot; humanize your conversation, and respond in an attractive manner.
Advertising turns off millennials, so Snapchat uses geo-filters to integrate an organic way for brands to engage with audiences. These are in-app stickers users can add to note their location and events they’re attending. Millennials like these because they’re fun, easy, and different, and add context to a snap.
Advertising through sponsored geo-filters is successful because of their fluid integration to the user experience. McDonald’s, Universal Studios, and Nike have successfully used them to raise awareness. However, it’s too early to tell if geo-filters are having a good effect on revenue and sales.