Posts tagged with “google search console”

Ten-Step Technical SEO Checklist for 2019

Technical SEO Checklist 2019
Technical SEO is a bit of a rabbit hole, starting with implementing proactive measures to anticipate the foreseeable, to frantically creating reactive strategies to fix the broken. Whether preparing for a new site launch or auditing a site’s current health, having a technical SEO checklist in place can help to keep you organized and on track. At Captivate, we aren’t strangers to the technical challenges accompanying SEO. In fact, 2018 was a year of trial and testing, as we were involved in a number of technical clean-up projects and helped to reverse traffic drops across multiple sites. In turn, we are both inspired and equipped to share our ten-step technical SEO checklist for 2019.

Backlinks 101: Differentiating Between “Good” and “Bad” Links

How to Evaluate the Quality of Backlinks
In this post, we’re going to clear up some of the mysteries surrounding backlinks and discuss why they matter and how to evaluate their quality. Because not all backlinks are created equal, often times "bad" link can do more harm than good. As such, it's important to know how to identify a site's backlinks and take the necessary action to maintain a healthy link profile.

Captivating News – Announcing Google Search Console

Announcing Google Search Console


csm1Google has announced that Google Webmaster Tools will now be Google Search Console. This change reflects the changing roles and goals of its users, who include everyone from hobbyists to SEO experts and programmers. The tools aren’t just for webmasters anymore!

The intention of the change is to make the tools more useful for those who use Google Search Console to diagnose and improve the visibility of their content in search. The new branding will roll out over the next few weeks, so keep an eye out.

Effective Facebook Ad Targeting Tips

csm2Facebook is the single most powerful consumer database in the world. So, learn to make the most of paid ads on Facebook. Start with geography and target appropriate locations. Use data Facebook collects on purchase behavior to serve ads to the right users. Create Custom Audiences and look at the conversion rates of each group to find out where your money is best spent. Remarket to people who have previously clicked on one or your ads.

Remember, smaller audiences are sometimes better than big ones, if they’re properly focused and targeted. Don’t delay, and don’t ignore Facebook’s utility as an ad platform.

Links on Landing Pages: To Link or Not to Link?

csm3Not all marketers agree on how to design landing pages to maximize leads. Should you incorporate links? Many experts say no, don’t distract your visitors – but data says websites re doing this anyway. Most popular landing page links include the Logo, Privacy, Contact, About, and Twitter. Site links and social links are also found useful.

Landing pages are designed to generate leads, and the goal is to do this right on the page. However, different industries will have different best practices. Testing is a good way to discover how best to offer links off-page, so now’s the time to work on that.