Posts tagged with “google news”

Why You Might Not Want Google Managing Your Ads

Why You Might Not Want Google Managing Your Ads
If you advertise with Google Ads, then you've likely received an email headlined "We'll focus on your campaigns, so you can focus on your business." While this might seem like an enticing offer, there are major implications to allowing Google control how you spend money with... well, Google. And because there's already plenty of news surrounding this announcement, this post summarizes our thoughts on why you might not want Google managing your ads.

SEO: If You’ve Yet to Migrate to SSL, You Should. Here’s Why.

Migrate to SSL Google Chrome
Starting October 2017, Google's Chrome will display a "NOT SECURE" warning to users on sites that do not have SSL certificates. If you're working toward top rankings in Google’s search results, you don't have much of a choice but to convert from HTTP to HTTPS. Not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.

How to Get Products to Appear in Google Image Search

Optimize Products for Google Image Search
If you've been paying attention to Google Image Search lately, then you may have noticed some new changes. Now, related product images (including price information about those products) are appearing in the Image Search results. And it's not a PPC thing, either. It's a SEO thing, and it's prompting ecommerce marketers to ask the question: how can I get my products to appear in Google Image Search? Learn how.

Google Mobile First Index Unlikely to Roll Out in 2017

The news struck many of us as a bummer when we caught wind that Google's highly-anticipated mobile first index will likely be postponed, and for quite some time. During #Next10x: Mastering Mobile Digital Marketing in Boston, Gary Illyes from Google said that the mobile first index might not launch in 2017. He mentioned that he hopes it does launch, but is not 100% sure.

Captivating News – Keeping Up with Google I/O

Keeping Up with Google I/O

csm1Google’s annual developer conference is taking place now. The big news is Android Pay, letting people pay for things via their phones. It integrates Google Wallet and will work at 700,000 stories across the U.S. Android Wear was also discussed, along with the launch of Android M, the next Android operating system.

Project Brillo, an OS for small-scale devices like light bulbs and security cameras, is in the works. Now on Tap, a change to Google Now, provides relevant, real-time search responses. Google Photos will be re-launched and offer storage for free. Google Cardboard and Jump are a virtual reality viewer and tool for the next step in video technology.

Common Analytics Questions Asked and Answered

csm2You can’t do content or online marketing without analytics. Most concerns are regarding time and money. But you need analytics to tell you what’s working and what’s not working; otherwise, you’re just guessing.

You can use free tools like Google Analytics, Google & BING Webmaster tools, Google Alerts, Google AdWords, Social Mention, and Simply Measured, but paid tools can help you reduce the number of places you need to look at to get information, and they provide more data. Once you’ve set up analytics and learned them, you only need a few minutes a day to monitor and optimize. You’ll also need to make time for research and continuing education.

Myths About Search Engines

csm3Keyword stuffing is not helping you rank higher! In fact, it’s not considered a black hat SEO strategy, which can get you penalties from Google. Also, don’t expect paid advertising to improve your organic SEO rankings. Search engines have erected walls to prevent this from happening.

Back linking will not establish online trust. The fact is, this is considered manipulative and spammy today, and webmasters need to create content that stands on its own. Also, don’t fall into the trap of optimizing only for Google. It is the dominant search engine, so it should be addressed, but other search engines should also be taken into account in order to help you rank.