Google’s annual developer conference is taking place now. The big news is Android Pay, letting people pay for things via their phones. It integrates Google Wallet and will work at 700,000 stories across the U.S. Android Wear was also discussed, along with the launch of Android M, the next Android operating system.
Project Brillo, an OS for small-scale devices like light bulbs and security cameras, is in the works. Now on Tap, a change to Google Now, provides relevant, real-time search responses. Google Photos will be re-launched and offer storage for free. Google Cardboard and Jump are a virtual reality viewer and tool for the next step in video technology.
You can’t do content or online marketing without analytics. Most concerns are regarding time and money. But you need analytics to tell you what’s working and what’s not working; otherwise, you’re just guessing.
You can use free tools like Google Analytics, Google & BING Webmaster tools, Google Alerts, Google AdWords, Social Mention, and Simply Measured, but paid tools can help you reduce the number of places you need to look at to get information, and they provide more data. Once you’ve set up analytics and learned them, you only need a few minutes a day to monitor and optimize. You’ll also need to make time for research and continuing education.
Keyword stuffing is not helping you rank higher! In fact, it’s not considered a black hat SEO strategy, which can get you penalties from Google. Also, don’t expect paid advertising to improve your organic SEO rankings. Search engines have erected walls to prevent this from happening.
Back linking will not establish online trust. The fact is, this is considered manipulative and spammy today, and webmasters need to create content that stands on its own. Also, don’t fall into the trap of optimizing only for Google. It is the dominant search engine, so it should be addressed, but other search engines should also be taken into account in order to help you rank.