Posts tagged with “google algorithm updates”

SEO: If You’ve Yet to Migrate to SSL, You Should. Here’s Why.

Migrate to SSL Google Chrome
Starting October 2017, Google's Chrome will display a "NOT SECURE" warning to users on sites that do not have SSL certificates. If you're working toward top rankings in Google’s search results, you don't have much of a choice but to convert from HTTP to HTTPS. Not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.

Adapting Your SEO Strategy to Google RankBrain

Google Rank Brain SEO Strategy
In October of 2015, Google announced the integration of RankBrain to help determine its search engine rankings. Although RankBrain has been part of the conversation among SEO experts for months, most of them are still not sure of what it is, what it does, and the strategies they can adopt to make their sites more RankBrain friendly.

Captivating News – Local SEO More Important Than Ever

Local SEO More Important Than Ever

csm1Google algorithm updates are making it a veritable zoo out there, but they seek to make the web a better place, with better content. The Pigeon update changed SEO forever, and improved distance and location services to help customers find local businesses. It gave better search rankings to local businesses, and changed the results to a three-pack format.

To stand out today, make use of social media, especially reviews. Optimize content for local signals. Make use of your Google My Business listing, and ramp up your location pages. Don’t focus on city search queries, since Penguin divided cities into neighborhoods. Don’t go for just any directory – target top-ranked ones. Dedicate resources to content marketing.

Is Your Social Media Strategy Working?

csm2You can determine your impact by looking at vanity metrics such as “likes,” “favorites,” “shares,” and “retweets” to see if people are interested in you. Talk to sales staff to see if there’s an increase in activity that’s a result of social media.

Google Analytics can show how social media plays a role in website traffic. Are people more interested in you that before? Also, you’ll probably see an increased workload if your social strategy is working, because you’ll have a higher interaction rate. Most importantly, your return on investment (ROI) will improve, giving you clear evidence that your strategy is working.

Mobile App Marketing Mistakes

csm3Building a mobile-friendly website is more important than ever, because more users are accessing the web with their mobile devices. But don’t make mistakes. For one thing, go native. Native apps are specifically designed for mobile platforms; don’t mistake a mobile website for an app. Learn the difference.

Don’t treat mobile like a desktop. It’s an entirely different platform, requiring different tactics. Keep it simple. Don’t build a mobile app without a marketing plan to make sure people find it and use it. Don’t take your customers for granted, because mobile users discard apps within six months. Don’t ignore consumer behavior; get interactive feedback and install an analytics dashboard to keep them coming back.