If your site is stuck in a rut, make some changes. Write more copy in your product descriptions, and make sure they talk about how to use your item and its advantages. Longer descriptions are better for SEO. Make sure they are unique, too. Google does not like duplicate content, and can penalize sites for using it.
Make your images larger, which lets shoppers get a closer look. Focus on the primary keyword for the title page. The title tag is the first thing a web crawler looks at. Focus on a longtail keyword that is more descriptive. Reduce options on forms, as each extra field loses you conversions.
Keep on top of the industry by reading blogs. Create a killer press release that’s short, with a perfect headline, stats and quotes, and using the tried and tested format. Don’t send it out on a Monday or Friday. Use multimedia, and follow up after.
Help your memes go viral by using them in clever ways to draw attention, shares, and goodwill. People will remember your brand if you appeal to emotions. Tie the memes to your brand and include a call to action. Make sure your customer service and social media learn together. Make sure people have details. Don’t overpromise, and don’t wait for media to find you.
A new Google ad format lets brands deliver 360-degree video ads on YouTube. The new format, now available on Chrome and the YouTube app, lets viewers explore every angle of a video using a mouse or shifting their phone.
Major brands are experimenting with the format, including Coca-Cola and Nike. They’ve found that 360-degree ads are delivering higher view-through rates. Google advertisers can set up campaigns for these ads as TrueView ads in Adwords, but special cameras are needed. Video and mobile are clearly becoming more central to Google and Facebook.