Posts tagged with “google”

5 Tips for a More Search Engine Friendly Website

Search Engine Friendly Website Tips
Announced Tuesday, December 12 on the Webmaster Central Blog is Google's newly revamped “SEO Starter Guide.” The updated guide covers many relevant areas on to craft a more search engine friendly website. What makes it especially relevant is that the guide discusses many areas that often go overlooked. Before you check out the revamped SEO Starter Guide, we've provided a handful of SEO tips that align with key points made in the guide. You might find that these tips are more digestible and actionable as you go about creating a more search engine friendly website.

SEO: If You’ve Yet to Migrate to SSL, You Should. Here’s Why.

Migrate to SSL Google Chrome
Starting October 2017, Google's Chrome will display a "NOT SECURE" warning to users on sites that do not have SSL certificates. If you're working toward top rankings in Google’s search results, you don't have much of a choice but to convert from HTTP to HTTPS. Not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.

Google Mobile First Index Unlikely to Roll Out in 2017

The news struck many of us as a bummer when we caught wind that Google's highly-anticipated mobile first index will likely be postponed, and for quite some time. During #Next10x: Mastering Mobile Digital Marketing in Boston, Gary Illyes from Google said that the mobile first index might not launch in 2017. He mentioned that he hopes it does launch, but is not 100% sure.

2016 Local SEO Ranking Factors Distilled

2016 Local SEO Ranking Factors
With just months away from 2017, the search marketing community is starting to agree on the local SEO ranking factors that have shaped best practices of 2016. So I've distilled data and insights from some of the industry’s leading sources, such as Moz, Search Engine Land, and Local SEO Guide. But because some of this data is rich with metrics and SEO lingo, it may be over the head for some layman marketers. As such, I've outlined (in no particular order) some of the most influential local SEO ranking factors in a digestible and actionable blog post.

How Local Business Results Are Shown On Google Search

Google Local Search Results
Depending on the keyword query, there are many different ways in which local business results are shown on Google search. In this post, we go into greater detail behind the types of search results that local businesses can leverage for greater visibility. From local SEO to PPC advertising, there are many ways to help your local business become found in Google search.

Adapting Your SEO Strategy to Google RankBrain

Google Rank Brain SEO Strategy
In October of 2015, Google announced the integration of RankBrain to help determine its search engine rankings. Although RankBrain has been part of the conversation among SEO experts for months, most of them are still not sure of what it is, what it does, and the strategies they can adopt to make their sites more RankBrain friendly.

The Age of Social Media Algorithms

Age of Social Media Algorithms
When those of us in the search marketing industry hear the word “algorithm” it has historically been in reference to search giant, Google, and the continual updates it makes to its ranking algorithm. With Google's success serving up the best content to its users, it's no surprise that Social Media channels are taking notice and implementing their own algorithms to deliver their users the content they love.

Captivating News – Optimizing Your E-Commerce Site

Optimizing Your E-commerce Site

csm1If your site is stuck in a rut, make some changes. Write more copy in your product descriptions, and make sure they talk about how to use your item and its advantages. Longer descriptions are better for SEO. Make sure they are unique, too. Google does not like duplicate content, and can penalize sites for using it.

Make your images larger, which lets shoppers get a closer look. Focus on the primary keyword for the title page. The title tag is the first thing a web crawler looks at. Focus on a longtail keyword that is more descriptive. Reduce options on forms, as each extra field loses you conversions.

Press Releases and Viral Memes

csm2Keep on top of the industry by reading blogs. Create a killer press release that’s short, with a perfect headline, stats and quotes, and using the tried and tested format. Don’t send it out on a Monday or Friday. Use multimedia, and follow up after.

Help your memes go viral by using them in clever ways to draw attention, shares, and goodwill. People will remember your brand if you appeal to emotions. Tie the memes to your brand and include a call to action. Make sure your customer service and social media learn together. Make sure people have details. Don’t overpromise, and don’t wait for media to find you.

360-Degree Video Ads on YouTube

A new Google ad format lets brands deliver 360-degree video ads on YouTube. The new format, now available on Chrome and the YouTube app, lets viewers explore every angle of a video using a mouse or shifting their phone.

Major brands are experimenting with the format, including Coca-Cola and Nike. They’ve found that 360-degree ads are delivering higher view-through rates. Google advertisers can set up campaigns for these ads as TrueView ads in Adwords, but special cameras are needed. Video and mobile are clearly becoming more central to Google and Facebook.