Posts tagged with “facebook”

How Atlanta Startups Can Thrive Using Local SEO

When it comes to building a successful startup in Atlanta, local SEO is one of the most powerful ways to increase exposure and accelerate growth. A study from Google shows that 50% of mobile searches resulted in users visiting that business in person. In a metropolis like Atlanta, this local mobile search data should be a clear call-to-action for blooming startups.

Atlanta Startups Local SEO

If your startup’s marketing plan doesn’t include local SEO, then it’s mostly likely missing out on a large chunk of traffic. For this reason, we put together a few tips to help Atlanta startups leverage SEO and better thrive in local search.

Define Your Startup as a Local Business

From a search standpoint, simply serving customers in Atlanta typically isn’t enough. You should start by presenting your startup as a business in the local community. To best achieve this, you’ll need a local address and phone number, both of which present on your website (ideally sitewide, such as in the footer.) These are the vital pieces of data that Google uses to rank legitimate businesses in the local search listings.

Claim Your Business

In addition to claiming and verifying a Google My Business listing (which serves as your startup’s hub for local SEO,) you should claim listings on various local directories. These listings will help to boost your business’s credibility and authority, which in turn can help increase local search visibility.

Brew Pubs Near Me Local SEO

Checkout Local SEO Guide’s post on The Best Online Local Business Directories for SEO of an actionable list of places you should claim your business. You can also seek out potential listings specific to Atlanta, such as chamber of commerce sites, local affiliations and membership networks, or newspapers (finding writing opportunities for local publishers can be huge win.)

Optimize Your Site for Atlanta

It may seem difficult to include “Atlanta” in your site’s content without forcing it or butchering page copy. But really, mentioning “Atlanta” a few times on your site’s homepage will suffice.

Try dedicating small section of content of your site to its location, perhaps a general “About” or “Where We’re Based” section. Startups can get creative with this by including an “Atlanta Roots” section, or something similar to establish geographic relevancy. This, combined having a local address and phone number, will help actualize your local SEO strategy.

Consider Multiple Domain Names

Some startups invest in building multiple domains in order to define their business and target markets. For multi-location and franchise SEO, sometimes this strategy can be very effective.

As an example, a startup can develop unique websites by investing in different domain names each locality. Further, each location can have a separate listing in Google. This can help define your startups location, not only in Atlanta, but other major markets in which it serves.

Keep Content Marketing On The Forefront

Content marketing can provide a host of benefits for startups, with improved SEO being on of them. In fact, few SEO tactics are more effective than generating great content marketing that resonates with your target audience (especially if that’s a local Atlanta audience.)

Unlike the SEO-driven content strategies for many businesses, your startup’s content strategy doesn’t have center on keywords. Instead, embrace a contents strategy that’s more socially-driven and speaks wave about your startup and all the great things it provides. You can also leverage paid social advertising (i.e. Facebook Promoted Posts or Promoted Tweets) to expand the visibility of your content. In turn, greater traffic, social signals and credibility will help enhance your local SEO efforts.

The Age of Social Media Algorithms

Age of Social Media Algorithms
When those of us in the search marketing industry hear the word “algorithm” it has historically been in reference to search giant, Google, and the continual updates it makes to its ranking algorithm. With Google's success serving up the best content to its users, it's no surprise that Social Media channels are taking notice and implementing their own algorithms to deliver their users the content they love.

Captivating News – Getting Followers on Pinterest

Getting Followers on Pinterest

csm1 Pinterest is one of the highest converting social sites, especially for e-commerce products. It accounts for 25 percent of retail referral traffic and generates more revenue per click than Twitter or Facebook. About 47 percent of U.S. online consumers have bought based on recommendations from Pinterest.

First, fill out your Pinterest profile completely. Then, verify your site so you can implement Rich Pins and have a verified icon. Share a link to your profile via email, your website, blogs, and other networks. Follow your competitors’ boards. Create 5-10 boards of your own across a range of topics, and try to create new ones every week. Use long descriptions, use hashtags, and re-pin.



Improving Facebook ROI with Audience Targeting


csm2Facebook is now excluding engagement clicks (likes, comments, shares) from link clicks and only charging for link clicks. The key is to use audience targeting to get a better relevancy score. You should create audience personas to base your ads on. Use Google Analytics, don’t neglect your fans, and find lookalike audiences.

Get granular by targeting based on devices, demographics, interests, locations, and behaviors. Schedule your ads around your audience, and find out the optimal times to show them. Use compelling images for each audience, and rotate them out every 7-10 days. Write enticing ad copy geared towards individuals. Be authentic.

Ensuring Your SEO Strategy Isn’t Going Stale

First, review. Look at your landing pages and make sure they focus on customer needs. Target keywords and concepts for landing pages to make sure they meet your business goals. Conduct a technical SEO audit. 

Re-evaluate.

Do some long-tail keyword research and figure out your next steps. Brainstorm opportunities and take a fresh look. Create a content plan for new ideas. Then, receive. Talk to your sales team to learn about business trends and customer feedback. This can indicate ways the site can be restructured to prioritize, and may identify user experience or content gaps.

Captivating News – Building Community Around Your Blog

Building Community Around Your Blog

csm1A blog isn’t a place to dump content. You want to build a community – one that is sustainable in the long term. Be personable and approachable. Be helpful. Understand your reader, so you can solve their problems and entice them to visit again. 

Fully integrate your social presence. Bring the discussion to other platforms.

Comment back. Make sure you respond to comments, and show your readers you appreciate them. Have regular meetups to discuss issues with your readers in real-time. Have weekly round-ups where you gather the best content you posted or saw.

Perfecting Landing Page Forms

csm2Web forms are subject to “Goldilocks syndrome” – they must be just right. Only ask for information you must have. After seven fields in a form, conversion rates drop off steeply.

Don’t be afraid of white space. It’ll make your form look nicer and less intimidating. Spend time on the call to action, so people know why they’re going through this. Focus on the benefits of your offer. Use radio buttons to minimize typing, because people are lazy. Use directional visual cues – you can never make it too obvious – and line of sight cues to draw attention to the form. Design your landing page forms for mobile. Then, A/B test everything.

Having A Facebook Business Page That Rocks

csm3Ask yourself why, what, who and how. Look your best by choosing a good profile image and cover image. Post regularly, but not too much; one solid post in the morning and one in the evening is good, but be regular. Understand the platform and fix your page using Page Insights.

Respond to comments, as discussion makes for great engagement. Cross-promote on your business card, email, website. Also, invest in advertisements, and think of the calendar as you do so. Be valuable; post 80 percent original content and 20 percent promotional. Slices of life, fun facts, or pictures of the day are good. Entertain.

How Facebook’s New Algorithm May Affect Your Brand

How Facebook's New Algorithm Update Impacts Your Brand

In December 2013, Facebook decided to change up its algorithm for organic reach by decreasing the content that includes call to action for engagement and increasing higher quality content in the form of informational links, status updates, etc.

So brands that usually reached about around 25% of their audience organically were seeing a mere 5% organic reach after the algorithmic change.

Many theories can be drawn as to why the algorithm change has occurred and why it has been such a drastic change when all of the changes that Facebook has made in the past has usually made engagement rates fairly equal.

Moz published a fascinating case study by Chad Wittman of EdgeRank Checker about the changes Facebook made and why most brands have seen a decrease from 12.6% to 7.7% in the past few months.

So now that we understand what changes have been made to Facebook’s algorithm, what changes can we make to our social media strategies and behaviors to ensure that we are organically reaching as many of our audience members that we possibly can?

  1. Quit Using Memes – Facebook is now excluding posts that are including memes, photos, and videos. The posts that are valued as “high quality content” are the status updates that do not require a call to action. According to Facebook, status updates that do not include a link or a photo with a link embedded is the top performing content type for organic reach.
  2. Include Multiple Photos in Your Posts – If you are going to post a photo for engagement instead of a regular status update for your brand, be sure to include multiple photos. Ignite Social Media published a study testing Facebook’s new algorithm and if you are adding multiple photos to a post, your content will reach more of your audience organically than it would have before the changes were made.
  3. Check the Numbers – Check your brand or your clients’ analytical data before switching up your social media strategy. The changes Facebook made has affected most of the brands, but not all. See if your organic reach has decreased or increased since December (when the algorithm changed) and why. Study the different types of content that your brand has posted before you just throw out everything you know about social and Facebook, and analyze the data for your particular brand. Then you can better access the steps you need to take from there.

Be sure to check out both of the great articles. They are great reads!

Top Social Media Sites to Supplement Your SEO Strategy

Top Social Media Sites for SEO

With recent advancements in Google’s search algorithms, it’s no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?

The first social variable that impacts local SEO stems from “social signals.” These are Likes, Tweets, +1’s, Pins, Shares, etc. that individuals attribute to a webpage. When a specific page (whether a blog post or YouTube video) has an abundance of social signals, its SEO-value increases (substantially.)

Think of this as Google’s way of knowing that real people find the content of a webpage credible and interesting, and thus deserving of higher search engine rankings.

The second social variable centers on the brand or business’ profile page. In addition to providing a quality link back to its website, some social media websites enable companies to build citations.

Citations, which are simply mentions of a company’s name, address, and phone number, help to make its website appear more credible and legitimate from the perspective of search engines. For local SEO and earning a higher placement in Google’s local search listings, simply put, citations are the bee’s knees. These are important variables that any small business marketer should keep top of mind.

So now that you understand how social media sites influence SEO, let’s get to the good stuff: the top social media sites that can enhance your local Atlanta SEO strategy.

#5 – Pinterest

Pinterest for Local Atlanta SEO MarketingNot only do Pinterest profile pages rank well in the search engines, but you get a nice DoFollow backlink to your website. Setting-up a Pinterest page is super easy.

The time-consuming part is creating pin boards and pinning images (which can be effectively done by investing about 20 minutes a week.)

Local SEO Tip: When building your Pinterest page, use keywords to describe your pinboards, as well as define the URL and description of your profile page (e.g. “Atlanta Tax Attorney”)

#4 – Facebook

Facebook for Local Atlanta SEO MarketingSimilar to Pinterest, Facebook profile pages can also rank in top of the search results (depending on how competitive a keyword is.) Beyond supplementing your Atlanta SEO strategy, Facebook offers a massive and widespread audience to connect with.

Local SEO Tip: Again just like Pinterest, try to include your keyword targets in the profile page’s URL and respectively in the description content. Also, include a link (or better yet, a clearly-visible icon) on your website that links to your Facebook page. This will help promote more likes and help grow your audience (making your page more authoritative for SEO.)

#3 – Twitter

Twitter for Local Atlanta SEO MarketingTwitter carries a great deal of SEO potential for a Atlanta small businesses. Tweets and re-tweets are among the most powerful social signals for SEO. So when you share your website’s content on Twitter, and it’s well-liked amongst your followers, its overall ranking potential increases.

Local SEO Tip: Take the time to reach-out, follow, and re-tweet posts of like-minded influencers and businesses in Atlanta. The greater the following you can cultivate, the greater exposure (and social signal potential) your tweets will have.

#2 – LinkedIn

LinkedIn for Local Atlanta SEO MarketingFrom a search engine perspective, LinkedIn is one of the most trusted and authoritative social domains. This why you see LinkedIn pages of both professionals and companies ranking well in the search results (similar to Facebook and Pinterest pages.)

LinkedIn “shares” are also incredibly potent for SEO. And at the very least, by creating a LinkedIn profile for your Atlanta business, you get a quality backlink to your website, as well as trusted citation.

Local SEO Tip: Just like Twitter (and virtually all social media platforms,) connect with as many colleagues and friends as you can. A strong LinkedIn following will increase your page’s search engine authority, in addition to increasing the likelihood that your LinkedIn posts get shared. You can also include keywords in your page’s content, but be careful not to degrade the quality of your page with over-optimization.

#1 – Google+

Google+ for Local Atlanta SEO MarketingAlthough an emerging social media platform (and one many small businesses overlook,) Google+ offers incredible SEO potential in many respects. Google+ Local pages (which have replaced Google Places pages) are what appear in the Google Local search listings (the dedicated local results accompanied by the map with little pins.)

A well-populated Google+ Local page will empower your small business’ ranking potential in these listings. Additionally, Google+ page also provides a backlink as well as citation for you website.

What’s nice is that you do not need spend a lot managing a Google+ page for your Atlanta business. Simply building a presence and ensuring your page contains accurate information will provide significant SEO benefits.

Local SEO Tip: After you’ve built a Google+ page for your Atlanta business, include the suggested “site verification” link on your website (directing back to the Google+ page.) This linking tells Google that your company’s website and Google+ page are one of the same entity. This can be found on your profile page (while in edit mode,) and essentially it ties everything together.

Why SEO Services are Essential for Ecommerce

A lot web-savvy business owners believe SEO is something that can be handled in-house. While we respect their ambition and actually have faith in that belief (to some extent,) there are some contexts where search engine optimization requires the resources of a professional SEO provider.

Ecommerce SEO Services in Atlanta GAEcommerce is one of those contexts. SEO for ecommerce sites demands the services of an experienced company or team of providers.

I’ll give you two primary reasons:

  1. Ecommerce search marketing, in any almost any product niche, is going to be competitive. In short, there’s typically a handful of big fish spending a lot of money on SEO and Internet marketing.
  2. Time = Money. Ecommerce SEO is a long-term endeavor that can take a long time to see results. And because ecommerce sites are so deep, the SEO process is much more cumbersome and time consuming.

Additionally, Google’s search algorithm is constantly changing. Automated link building networks (a service that ecommerce SEO’s could thrive upon) is no longer as effective as they used to be. Staying abreast what’s working and what’s not is a part-time job in itself.

Google has cracked down black/gray hat SEO services, making quality content (such as top notch articles, videos, and blog posts) the gateway to SEO success.

Parallel to creating great content is sharing it with a relevant audience via social media. This has also made social signals (such as Google +1’s, Facebook likes, Tweets and Re-Tweets) more pronounced in Google’s search algorithm.

So not only does an ecommerce SEO service package need to include a properly-optimized website, it also should integrate quality-focused content creation and social media marketing (on an ongoing basis.)

This, my friends, is the new breed of SEO providers. Below are a few characteristics that define them and reinforce their position in the ecommerce SEO arena.

Empthy-Driven Content Creators

All solid SEO providers are empathy-driven. That is, they get an acute understanding of their target audience’s perspective and overall intentions.

A quality SEO provider will learn and absorb the nature of the ecommerce market just as well as the site’s marketing personnel. This analytical sense of market research, paired with creativity and planning, enables the creation of highly relevant and captivating content that can be optimized for search.

Resources and Capabilities

But what’s more than becoming enlightened is having the capacity to get it done. Ecommerce SEO demands an arsenal of resources and skill-sets, such as:

  • Authoritative blogs and content publishing platforms (for link building)
  • Video creation and optimization capabilities
  • Social media marketing know-how, especially in Google+ and Facebook
  • Both creative copywriting and SEO copywriting talent
  • SEO-friendly web design and website optimization specialties

That said, ecommerce SEO service providers are often teams of niche specialists. You have your techies, your designers, your copywriters, and ‘SEO overseers.’ Each role is essential for the many projects involved in ecommerce SEO.

Ecommerce SEO Can Yield Incredible ROI

There’s a reason why ecommerce sites pursue search marketing so heavily. It’s highly effective and can offer incredible return on investment. Of course some product categories are more competitive than others, but the general idea is when ecommerce SEO is successful, it pays dividends.

A lot of research, immersion, planning, and execution goes into search engine optimization. Some of the most elementary decisions (namely, choosing the right keyword targets) can mean the difference between a profitable and a wasted investment. It’s thus important that for ecommerce, SEO should be managed in the hands of a professional.

In essence, there’s just way too much going on, man.