Posts tagged with “email marketing”

Captivating News – Humanizing Your Email Marketing

Humanizing Your Email Marketing

csm1Before you send off emails, ask yourself if they are interesting, and relevant. Would you want to read them? Are you creating value and educating the user? Are you encouraging action?

One easy way to increase engagement is to have emails come from an individual. You can also encourage engagement by posing a question. Also, make sure to incorporate relevant visual content to draw in readers and make text easier to scan. Personalize as much as possible. Be entertaining – add some humor and personality. Your emails are an extension of your brand.  Send “just because” emails – ones that aren’t selling anything, just lets recipients know they’re important.

Funky-Fresh Facebook Ads

csm2Facebook has gone all in to provide businesses with tools. It offers a Call Now button that is important for lead generation, so people can call you right from the ad. Also, Facebook product ads are like Google’s dynamic remarketing display ads. They use Facebook’s targeting parameters, or the consumer’s history on your site, to serve ads.

Facebook has extended carousel ads to mobile, and allows you to display multiple images with different links within one ad unit. Updated ad tools such as Power Editor and Ads Manager have added functionality. Facebook earlier this year released an Ads Manager app to track, edit, schedule, and create right from the app. You can now use animated GIFs, too.

What Not to Do With Your Content Marketing

csm3Easily preventable content mistakes can be well-publicized and spread quickly across the web. These come in all shapes and sizes, from misspellings to blatantly insensitive marketing. You can prevent them with a good content team of planners, writers, and editors – if you don’t, you’re opening yourself up to costly mistakes.

DiGiorno’s #WhyIStayed tweet saying “You had pizza” and Mitt Romney’s app misspelling “America” are examples of crazy content mistakes. A good content team can save you from a lot of embarrassment, in social media, blogs, articles, speeches, and can plan, distribute, and write content that’s suited to your target audience. Our world is connected, and mistakes make companies seem less credible, less authoritative, and less intelligent.

Captivating News – Creating Social Media Content That Calls for Interaction

Creating Social Media Content That Calls for Interaction

csm1Every post on your feed should be concerned with user experience. You don’t need to be blatant in your call to response, but being clever about it calls for forethought. It isn’t enough to post a pretty picture, a serious article, or witty emojis. And it’s tacky to ask followers to respond in a certain way.

You should be creating content that’s strategic – fun, but on brand. Consider native videos, which are the top performing posts on Facebook. Don’t force the call to action. Make fans want to participate. If it’s on topic, it will forward the momentum toward organic brand evangelists. And, it will become self-propagating.

Writing Strong Emails

csm2You may spend lots of time on an email, only to find that no one’s opening it. It’s hard to craft great emails, but it’s also important. This is a marketing tool that needs to be built up and maintained.

To create successful emails, treat each subscriber like an individual. Don’t sent out junk; provide subscribers with something valuable. Reward your readers. Treat them as your inner circle; tell them about sales and news first. Maintain a consistent presence, be straightforward, and make use of power words (sensory, emotional, strong verbs) to make your email stand out. Don’t try to be clever. For mobile devices, use larger fonts, simple content, and put content into a single column.

What’s in a Keyword?

It’s important to review, analyze, and refresh keywords. Review your campaigns and ad groups to ensure your structure is working for you. Kill the crap – look at the keywords and check for ones with no impressions, high costs, low click-through, and low Quality Scores.

Put your best keywords in a separate campaign so they can have a dedicated budget. Use tools to determine if there are other keyword opportunities. Look at the negative keywords to make sure you’re paying only for terms relevant to your business.

Captivating News – The Advanced Guide to YouTube SEO

The Advanced Guide to YouTube SEO

csm1Like Google, YouTube uses a complex ranking algorithm. YouTube looks for a consistent stream of fresh content, and favors “how-tos,” product reviews, tutorials, sports and fitness content, and anything “cute.”

Create longer videos, because YouTube tracks how long users engage. Name your file with a short word, using keywords and hyphens. Optimize Channel Image, use header links, fill out a keyword-rich channel description, add sub playlists, optimize your channel navigation, add favorite channels, and give your videos proper titles and descriptions. Utilize closed-captioning and be the first to comment. Embedding, back linking and social signals show YouTube your video should rank.

Why Your Email Marketing Failed

csm2Only 60 percent of marketers report a positive ROI from email marketing. Are you mailing from a personal account? This may end up as spam. Perhaps you didn’t ask permission. Move to a double opt-in protocol, which gives you better results. 

Or maybe you’re sending to bad email addresses. That could get you blacklisted, so validate your lists first.

Another mistake is overselling your message in the subject. Don’t let people down. Perhaps you aren’t personalizing your messages – these have higher click-through rates. You should also create segmented campaigns, mail regularly, add a call-to-action (but not too many), and optimize your landing pages.

Blog Traffic: Getting More Visitors to Your Site

csm3If you want additional traffic to your blog and help building a reputable name online, try to use the most suitable keywords, mid-tail keywords, that aren’t as common but still get a lot of search volume. Small businesses have a better chance of ranking by using these.

Create superior content to gain traction. Length matters – 3,000-10,000 word pieces get the most average shares. Site design also matters – it should be fast, intuitive, and responsive. And then there’s promotion. Send out emails to people who have shared similar content – marketing tools are available to help with all these processes.

Effective Integrated Internet Marketing Campaigns

Effective Integrated Internet Marketing

During the evolution of Internet marketing, we’ve seen countless strategies to increase web traffic come and go.

Companies have invested marketing dollars into SEO, PPC, Social media among other Internet marketing strategies and it’s often wondered which strategy is the best.

While that depends largely on the company’s industry, target audiences, definition of conversions and overall Internet marketing objectives, perhaps the most compelling answer that question is “all of them.”

Having an integrated approach to Internet marketing is the best strategy for maximizing exposure through all Internet marketing channels from paid and organic search to social media and email marketing. This approach is called Integrated Internet Marketing.

What is Integrated Internet Marketing?

In an integrated Internet marketing campaign, your company participates in several forms of online marketing that work together in a synergistic relationship to reach targeted consumers on all platforms. Communicating a cohesive and consistent message for your brand through integrated Internet marketing can have an exponential benefit for your campaign’s success.

Among the strategies that your company would include in an integrated Internet marketing campaign are:

Organic Search Engine Optimization (SEO)

Integrated Internet Marketing: Organic SEOThe first cog in a successful integrated Internet marketing strategy is organic search engine optimization.

Because organic search results are based on the relevancy and authority of your web page for the specific keyword phrase being searched by a user, organic search engine optimization is an essential strategy for your online presence.

When your web page shows up high on page one for a searcher’s targeted keyword query, you’ve just told the user that you’re a highly relevant and trusted source for what they’re looking for. While organic SEO campaigns take time to see a payoff, the sustainable results they provide offer excellent ROI.

Paid Search Marketing (PPC Advertising)

Integrated Internet Marketing: PPC AdvertisingPaid search campaigns (aka Pay Per Click or PPC Advertising) is an incredibly powerful way to instantly reach targeted consumers who are searching for what you have to offer.

Unlike organic search, which takes time to build top rankings for the more competitive keywords, paid search is instantaneous in its approach. As soon as you setup your paid search campaign and activate it, your ads will start showing up near the top (or down the right side) of the search results.

One of the most appealing things to marketers about paid search is being able to pay ONLY when someone clicks on your ad, and its high level of targeting down to the geographic area and the exact keywords you want to go after. Paid search is also a great prequel to organic search, allowing you to analyze which keywords are the most converted and most profitable prior to you optimizing your web pages for organic search.

Social Media Marketing

Integrated Internet Marketing: Social MediaSocial media marketing has emerged as one of the top Internet marketing strategies today. Participating in social media channels such as Twitter, Google+ and Facebook allows businesses to connect with their customers to increase brand visibility.

Social Media marketing is also an excellent way to promote your content and draw in customers with special offers and promotions that help boost brand loyalty.

Social media also has an impact on organic search with Google now including social media signals into its highly sophisticated algorithm, thus increasing its importance for your integrated Internet marketing campaign.

Email Marketing

Integrated Internet Marketing: Email MarketingEmail marketing is an excellent cost-efficient way to communicate your brand message with your customers.

Much like social media, email marketing allows you to engage with your customers on your products and services, offer them special deals and promotions and increase impressions for your brand to targeted consumers.

Email marketing also benefits your content marketing strategy, providing another avenue to channel your content through to get it in front of users.

Content Marketing

Integrated Internet Marketing: Content MarketingThe livelihood of your Integrated Internet marketing strategy hinges on great content.

Developing a cohesive content marketing strategy that promotes your company’s brand message throughout a variety of different channels is a crucial aspect for multiple facets of your Integrated Internet marketing strategy.

Content marketing can play into your organic search, social media and email marketing campaigns, driving higher rankings, more shares and social visibility, and increasing exposure of your content by promoting it through email.

When developing a content marketing strategy, the most important ingredient is creating awesome, interesting, share-able content that readers will enjoy. Diversifying your content by producing blogs, articles, whitepapers, videos, podcasts, etc., ensures you’re reaching a diverse range of Internet users.

Integrated Internet Marketing in Summation

You may find success investing in one or two of these Internet marketing strategies. But if your company is committed to succeeding in the online marketplace, tapping each of these avenues by investing in an integrated Internet marketing strategy can result in higher brand awareness, increased traffic and long-term customer loyalty.

Please feel free to give your perspective on Integrated Internet marketing in the comments section below!