A good SEO consultant can help any company develop link building strategies that get their main page and specified keywords well-ranked with major search engines; and some companies assume that the works stops there.
In reality, a company focused on selling online needs to find ways to ensure that their product description pages (PDPs) are receiving links in order to help increase e-commerce conversion rates. To achieve this, the company needs to work with a reliable Atlanta SEO company on its Deep Linking SEO strategy.
Here are a few ways to increase Deep Linking SEO potential for any ecommerce site:
1) Solicit Product Reviews
It’s simple – if a company sends a reviewer a free sample or trial product and asks for a review, they’ll almost always receive a deep link in return. So long as the product is of a decent quality, a free sample encourages reviewers to be unbiased and fair in their analysis.
2) Guest Posting
Companies can begin the process of deep link building by making guest posts on other relevant sites. A sports clothing company might be able to guest post on a marathon running site about new technology in the world of sportswear and, in turn, include a link to their PDP in the footer of their post. This strategy is very strong for Ecommerce SEO campaigns.
3) Current Customers
A company can also ask for testimonials and links from current customers and those consumers who love the product. Many tech-savvy users have their own websites or blogs, and can help in the deep linking seo process.
Give away a free trial, phone app, or video, and make sure to put it on the PDP. People will come for the freebie, but see the product on their way through.
Deep linking SEO is in many ways more of an art than a science. A tailored Atlanta Link Building program of deep linking strategies can go a long way to increasing e-commerce conversion rates and boosting overall e-commerce sales via ecommerce search engine optimization.
In 2006, Twitter was launched and the site now has over 175 million users generating 65 million “tweets” per day. Tweets are short messages created by users that have a maximum of 140 characters and are, by default, available for the public to see. They are intended to convey specific, relevant information; and it has long been speculated that the site’s growing popularity would have an influence on search engine rankings, a fact recently confirmed by both Google and Bing.
A number of websites have now taken up the cause to see just what impact tweets and the Twitter universe have on search engine rankings overall. Some sites have gone so far as to create two separate linking pages: one promoted via Twitter only, and one via “normal” link building methods in an effort to see which type of advertising – social or traditional – would have a greater impact on Ecommerce SEO. Though long-term data is not yet available, the Twitter-based page in one example was able to easily out-distance its link-based competitor in the first few days the experiment was run.
What Does This Mean for E-commerce Companies?
This means that ignoring social media is not an option. It is a near-certainty that the link and tweet-based pages will begin to overlap and influence each other, eventually leading to a stronger search engine ranking for both. This then means that companies must find Search Engine Marketing providers that are able to not only simply create viable organic keyword SEO ranking sets and generate traditional links, but also create targeted tweeting and other social-media driven Internet marketing campaigns.
Opinions matter, especially those given in the moment, a fact that Twitter has capitalized on to substantial effect. In order to compete in the new e-commerce marketplace, companies must get more involved in social media and be prepared to tweet!