Make sure Twitter fits into your content strategy. First, set objectives for Twitter marketing – lead generation, building awareness, providing customer support. Decide how Twitter fits into your strategy in terms of traffic, conversions and sales. Identify your target market by looking at hashtags, following and engaging, and searching for keywords.
Find the best times to tweet. Use tools like SocialBro, Hootsuite Autoschedule and Tweriod to determine this. Get content ideas by monitoring industry hashtags, see what your network is sharing, and look at the questions your audience is asking. Monitor the competition. Choose what you share, and make sure it’s a variety of text, photos, videos, slideshares, and links. Promote.
To stand out, a brand must connect. Build a brand persona to do that – it humanizes your brand and makes it more likeable. If your brand were a person, what would it be like and how would it use social media? You must communicate like a friend, not advertise. Do your research. Find out who your audience is.
Select your network based on where your audience is, and personify your brand. Remember the personality you want your brand to exhibit. Choose a color scheme, find 2-5 fonts that represent your brand, use slogans and hashtags, and create campaigns with their own sub-branding. Use images and a logo.
Timing is often everything in social media. For Twitter, ideal posting times are1-3 p.m. For Facebook, 1-4 p.m. Tumbler people get on from 7-10 p.m., and Instagram works best between 5-6 p.m. Pinterest appeals to people between 8-11 p.m.
Posting dead zones for Facebook and Instagram take place from 12-8 a.m., while Twitter is dead from 8 p.m.-8 a.m. LinkedIn doesn’t have much going on from 9 a.m.-5 p.m., and Tumblr is dead from midnight to noon. Pinterest’s dead zones are from 1-7 a.m. and 5-7 p.m. You need to catch people during their downtime, but remember your audience may not adhere to these guidelines.
The modern day social scene is noisy, and an adaptive content strategy will determine your success. Millennials don’t like promotional content, so tell narrative stories with humor, authenticity, and timeliness. If they like the brand’s mission and values, they’ll engage.
Millennials like video content because they’re easy to consume and relatable. They’re more likely to buy a product recommended by a YouTube star versus a TV star. Also, mobile is one of their top sources for media consumption, so make sure to optimize your assets for each platform – and include vertical videos if you’re targeting Snapchat users.
When a potential customer encounters your site for the first time, you need to offer your product or service, make sure your pages are responsive, and encourage online reviews and testimonials. Online reputation is key.
Make your current customers happy; you want feedback from real users. Don’t neglect your Facebook page. Provide incentives to those who review and buy. Make the process simple. Also, collaborate with YouTubers. This is one of the most valuable times of online publicity you can get. Also, ask them to record video reviews. You may get negative feedback, but don’t be discouraged – turn the situation to your benefit and get people talking.
Snapchat was recently ranked the third most popular app among millennials, so add it. It works a bit differently, so strategizing may take time. You need creativity and on-the-spot thinking. Snapchat offers some secret functions that will put you on the cutting edge.
Learn from people who do it well. Tell a visual story. Make sure you know how to use the filters. Change your text and draw with new colors. Use the ghost adding feature – point your camera at the ghost icon, which works as a QR code to add friends. Enable replay or front-facing flash, add music to your snaps, live video chat, and tap your story to find out who has viewed your snap.