The perplexing nature of local SEO presents a unique challenge to even the most savvy marketers. Google takes into consideration many different off-site factors to determine the organic, local, and Google Maps rankings (yes there are three possible placements in which your business can be found; four if you count PPC). The ideas surrounding on-site SEO are an entirely different beast. So in this post, we’re going to focus on two of the biggest off-site variables that influence local SEO: citations and backlinks.
Franchise SEO has become an increasingly important aspect to a franchisor's digital strategy. But When it comes to marketing multiple locations online, franchise SEO can often be a complex endeavor. These five elements to multi-location SEO should help your brand successfully attract customers for your franchisees by harnessing the power of search.
With mere months away from 2017, it's a good time to start re-assessing our local SEO strategies. Here at Captivate Search Marketing, we're taking-on a more integrated approach by embracing the opportunities in Google Maps marketing. This offers a multi-faceted approach for local businesses. Let's take a closer look at the different opportunities that our Google Maps marketing services have to offer.
With 2017 just a few months of way, now is good time for Atlanta small businesses to check-in with their local SEO strategy. There have been a lot of changes to both local and organic search over the last several months, indicating a need for some businesses to adapt. To help you reassess, below we share a few local SEO best practices for Atlanta small businesses.
As we take our SEO practice into 2015, success hinges on how well we adapt to the evolving intelligence of Google search. This adaptation extends far beyond the traditional ways of SEO; that is, writing keyword optimized pages and building links to those pages. The fact of the matter is, Google has gotten much smarter of the years. And while some SEO best practices have become obsolete, a few techniques and strategies stand the test of time.