How can you boost the ROI of your content marketing initiatives? First, create a documented strategy; 60 percent of companies with one had success with content marketing. Create resource articles, which are king.
Leverage content upgrades in your articles. For one thing, use email. Email content drives conversions. You can offer subscribers incentives to get them to sign up. These content upgrades are relevant and help users transact with you immediately. Also leverage content upgrades in your guest posts. If you offer bonus incentives that readers must sign up to receive, you’ll get good results.
If you’re in SEO, “gaming” Google is what you do. The good news is, there will never be an easier time to use SEO than right now. Over time, it’ll be harder to reverse-engineer ranking factors. The reality is, you must engage in SEO to do well in a competitive niche. You must write for users and search engines both.
Keyword density isn’t a reliable metric by itself any longer. A page has to be useful, and has to semantically earn the right to be on the front of the search results. Make sure your page is truly deserving; review ranking pages and related phrases and look for patterns. High quality content and links will help you earn your position.
It’s almost the make-or-break season for most e-commerce brands, and preparation is key. About 60 percent of brands will start promotion in September, with 29 percent doing it earlier than last year. After all, 74 percent of businesses say holiday sales account for 20 percent of their annual take.
Amazon gets 50 percent of sales in the U.S. for retailers. Brand websites come in at 23 percent, and third-party marketplaces that aren’t eBay or Amazon get 10 percent. Paid search gets seven percent. Black Friday is the most profitable day for most businesses, with Cyber Monday not far behind, and 82 percent of e-commerce brands are expecting sales to grow.
During your blog journey, you’ll go through stages. First, you need to define your niche. Create a reader persona – who is your target audience? Have one specific person in mind to write for. Create your blog. Find out where your readers hang out. It should be about four months before you find your 100 true fans. They’ll help you grow.
Use guest posting, create the right type of content, consider paid traffic, and develop a social media presence. Next, you’ll scale up. This could take up to a year. Keep going! Create a content schedule, and consider monetization. Then, reap the rewards. Hire some help, and automate. Use SEO to maintain your position.
Ask yourself: have you set realistic goals? If not, you will fail. Do you have a realistic timeframe and budget? Immediate results are unreasonable. Have you chosen the right keywords? Optimizing the wrong ones can be a problem.
Also, find out if your campaign is delivering the right traffic. Look for high bounce rates to determine this. And look closely at your website. Does it engage visitors upon arrival? If it’s not professional-looking it can discredit your brand. Are you writing content your customers care about? Prospective customers will appreciate this. Also, track your data and make improvements.
The devil is in the details – this is true of social media campaigns. Targeting is very important, and Facebook has comprehensive options. The custom audiences you can target on Facebook include your website audience, mobile app audience, video audience, and email list members.
The audience that comes from your website can be tracked, identified and retargeted on Facebook, with messages changed based on which page they came to you through. Mobile app audiences should be encouraged to make in-app purchases. You can customize for video-based audiences based on their watching baits. You’ll probably have a number of email lists, so align your messages to them.