Posts tagged with “blogging”

5 Tips for a More Search Engine Friendly Website

Search Engine Friendly Website Tips
Announced Tuesday, December 12 on the Webmaster Central Blog is Google's newly revamped “SEO Starter Guide.” The updated guide covers many relevant areas on to craft a more search engine friendly website. What makes it especially relevant is that the guide discusses many areas that often go overlooked. Before you check out the revamped SEO Starter Guide, we've provided a handful of SEO tips that align with key points made in the guide. You might find that these tips are more digestible and actionable as you go about creating a more search engine friendly website.

Captivating News – Build Links Using Data-Driven Content & Blogger Outreach

Build Links Using Data-Driven Content & Blogger Outreach

csm3You can get smarter about link building by earning links through quality content and blogger outreach. Links are still a critical ranking factor on Google, they build authority, and position your brand in the minds of customers. Links are the by-product of great content marketing. Don’t use shortcuts.

Do create daily blog posts, resource centers, galleries, reviews, comparisons, white papers, and infographics. Do your keyword research. Use a Google search to see what your audience wants. Use data to put together ideas for content generation. Use tools to pull data and leverage it. 

Determine the sites you want to work with. Uncover influencers, but see what your competitors are up to.

Write Blogs Your Audience Cares About

csm1It’s getting harder to write unique content that stands out and resonates with your audience. First, know why and how people search. Around 72 percent are looking for solutions, and the rest are window shoppers. You want the first group, who are in a hurry, and will skim results.

So write copy to satisfy a searcher’s needs. Build trust. Listen and be respectful. Build exposure and authority. Elaborate on your company and provide insight into your experience with customers, markets, and industries. Add checklists, expert opinions, how-tos, news, insights, and time-saving tricks. Focus on exciting prospects and customers. If you don’t share it, someone else will.

Are Multi-Channel Efforts Undermining Your PPC?

csm2Your marketing channels should cooperate to create a cohesive message, and PPC marketing is fraught with reminders that congruence is key. Look to Google Analytics’ Multi Channel Funnels to look at online channels in which you’re seeing the most activity.

What other marketing channels are being used? How early do you plan the creative for each channel? What restrictions do you work under when planning content? Get a clear understanding of what channels are being used and what message or goal is being represented by varying media types. Then you can coordinate to reinforce messaging using brand imagery and language.

Captivating News – Writing Faster Blog Posts

Writing Faster Blog Posts

csm1The faster you write, the more opportunities you have for messaging. To do this, separate your writing process into stages – ideation, research, planning, drafting, editing. Don’t skip the planning part.

Write during your most creative times of day. Eliminate interruptions. Draft the entire post before you edit it; otherwise, you’ll hamper your forward momentum. Don’t stop to look things up, because it’s disruptive. Use a checklist to remember the elements of your post. Write in a natural, conversational tone. Preview your post before you edit it, and then start your next post before the end of the work day.

How SEO Is All About Good Content

csm2SEO tactics keep changing, but great content makes for great SEO.  It constitutes a holistic, broader segment. Today’s SEO content is geared to the reader and includes research and proper citations as well as a deeper focus on your audience. Quality copywriting is key.

Errors include manipulative guest blogging with no value. Also, keyword-stuffed content is no longer necessary. Optimized anchors violate Google’s guidelines. Low-quality links may be cheap and easy but can bury your website. Instead, focus on proper content and keyword research, rely on freshness and consistency, and create content that works well in vertical search engines that target one subject. Don’t worry about SEO tricks; produce authoritative content. Also, invest in rich multimedia content.

Creating Effective Facebook Ads for Lead Gen

csm3Ads on Facebook aren’t limited to branding and engagement. It can be a very powerful ad platform. When you “Create Ad” you’ll start a campaign. Use the “Increase conversions on your website” option, insert your landing page URL, and generate a tracking pixel. Copy and paste to your site.

Then, use the targeting interface to construct your audience. Create a “Custom Audience” and use “lookalike” audiences to expand your reach. You’ll need to choose a budget option, and then you’ll need to execute on the News Feed. Use an image, and no more than 20 percent copy. Measure effectiveness through reach, frequency, and relevance score.

Captivating News – Why Blogging Should Top Your To-Do List

Why Blogging Should Top Your To-Do List

csm1Push marketing is out, and it’s all about “pull” marketing – where you pull our potential clients to you and allow them to trust and like you first. Blogging is a good way to do this. You may think it’s too much of a commitment, but that’s an excuse.

You should blog because you’ll get more SEO traffic, higher search engine standing, credibility, a stronger community, shareable social media content, newsletter content, and better customer relationships. You’ll generate leads and list-building opportunities, content you can re-purpose to article directories, and open doors for opportunities and global networking.

Essential Twitter Strategies for Businesses

csm2Twitter has evolved significantly, and averages 236 million monthly active users. To optimize your use, listen strategically so you know what your audience wants. Respond to everyone. Repeat great content at intervals because the average shelf-life of a tweet is 20 minutes.

Hashtag wisely to resonate with people you reach. Advertise smarter using Twitter Ads; the genius of these ads is that they go to the feeds of the audience that you’ve built. Also, use tools, You don’t have to do everything actively at all times; you can curate your tasks with free tools like Likeable Hub.

The Psychology of Search

csm3Today, consumers expect relevant and valuable material, and search engines are better at predicting which pages are most useful. You must design content that focuses on customers instead of search engines.

You need to know your customers; use market research and talk to your existing customers to find out what drove them to your company, what their pain points are, and what they want to see from you. Create images and videos and text that draw people in. Optimize your content for search. Use keywords in a way that matches your audience’s search habits. When people share content, it drives traffic. People think their buying decisions are rational, but peer pressure and risk and cost are factors.

5 Creative Content Marketing Tips for Local Businesses

Atlanta SEO: Memes for Content Marketing
Local businesses are faced with a creative challenge when it comes to effective content marketing. But when you eliminate all of the standard rules that apply to content marketing and simply create content that grabs your audience's attention and resonates on a certain level, your creativity can have limitless boundaries.