The faster you write, the more opportunities you have for messaging. To do this, separate your writing process into stages – ideation, research, planning, drafting, editing. Don’t skip the planning part.
Write during your most creative times of day. Eliminate interruptions. Draft the entire post before you edit it; otherwise, you’ll hamper your forward momentum. Don’t stop to look things up, because it’s disruptive. Use a checklist to remember the elements of your post. Write in a natural, conversational tone. Preview your post before you edit it, and then start your next post before the end of the work day.
SEO tactics keep changing, but great content makes for great SEO. It constitutes a holistic, broader segment. Today’s SEO content is geared to the reader and includes research and proper citations as well as a deeper focus on your audience. Quality copywriting is key.
Errors include manipulative guest blogging with no value. Also, keyword-stuffed content is no longer necessary. Optimized anchors violate Google’s guidelines. Low-quality links may be cheap and easy but can bury your website. Instead, focus on proper content and keyword research, rely on freshness and consistency, and create content that works well in vertical search engines that target one subject. Don’t worry about SEO tricks; produce authoritative content. Also, invest in rich multimedia content.
Ads on Facebook aren’t limited to branding and engagement. It can be a very powerful ad platform. When you “Create Ad” you’ll start a campaign. Use the “Increase conversions on your website” option, insert your landing page URL, and generate a tracking pixel. Copy and paste to your site.
Then, use the targeting interface to construct your audience. Create a “Custom Audience” and use “lookalike” audiences to expand your reach. You’ll need to choose a budget option, and then you’ll need to execute on the News Feed. Use an image, and no more than 20 percent copy. Measure effectiveness through reach, frequency, and relevance score.
Push marketing is out, and it’s all about “pull” marketing – where you pull our potential clients to you and allow them to trust and like you first. Blogging is a good way to do this. You may think it’s too much of a commitment, but that’s an excuse.
You should blog because you’ll get more SEO traffic, higher search engine standing, credibility, a stronger community, shareable social media content, newsletter content, and better customer relationships. You’ll generate leads and list-building opportunities, content you can re-purpose to article directories, and open doors for opportunities and global networking.
Twitter has evolved significantly, and averages 236 million monthly active users. To optimize your use, listen strategically so you know what your audience wants. Respond to everyone. Repeat great content at intervals because the average shelf-life of a tweet is 20 minutes.
Hashtag wisely to resonate with people you reach. Advertise smarter using Twitter Ads; the genius of these ads is that they go to the feeds of the audience that you’ve built. Also, use tools, You don’t have to do everything actively at all times; you can curate your tasks with free tools like Likeable Hub.
Today, consumers expect relevant and valuable material, and search engines are better at predicting which pages are most useful. You must design content that focuses on customers instead of search engines.
You need to know your customers; use market research and talk to your existing customers to find out what drove them to your company, what their pain points are, and what they want to see from you. Create images and videos and text that draw people in. Optimize your content for search. Use keywords in a way that matches your audience’s search habits. When people share content, it drives traffic. People think their buying decisions are rational, but peer pressure and risk and cost are factors.