Posts tagged with “bing”

Search Engine Marketing Trends: How To Prepare For 2011

Each new year presents its own challenges for companies looking to get ahead in the search engine optimization market. As advertising providers increase costs, customers become more savvy and social media continues to rise, a business must ensure that it is prepared for the coming of the new Search Engine Marketing year.

What is Going to Happen:

How to Prepare for 2011 Search Engine Marketing Trends1) Social Media is not Going Away

Facebook, LinkedIn, Twitter – the list is almost endless, but many social media websites are gaining in popularity and advertising power with each passing day. Recent studies have shown that most consumers will come in contact with Facebook advertising in some form during their buying process, even if the Facebook link is not the last one they click on.

2) Advertising Will Cost More, Customers Will Pay Less

Estimates put cost per click for Pay Per Click advertising increases at anywhere from 12-15% in the coming year, driving the amount a business must pay for advertising upward. At the same time, consumers, burned by the recent recession, have begun to use the Web as a tool for searching, rather than buying. Multiple searches are conducted for products and reviews analyzed, and companies need to be prepared to deal with this new reality.

3) Bing! Microsoft May Be a Winner

Despite coming late to the party, the Bing search engine has seen steady growth over the last year and is predicted to continue this upward trend into 2011.

4) Mobility May Mean Money

The marketplace has been crowing for years about the supposed age of mobile e-commerce, but very little aside from Web browsing has happened in the last half decade. Now, with Google working on a credit-card replacing phone and with start-up companies on track to make e-commerce viable, 2011 may just be the year of the mobile money-maker.

What Companies Need to Do About It:

1) Diversify search engine marketing strategies. Businesses need to use Facebook campaigns, viral marketing, and make sure that all of their advertising eggs are not in one basket.

2) Optimize effectiveness. Companies need to have SEO that is viable, straightforward and that generates targeted traffic in order to convert searches to sales.

3) Invest in Bing marketing. Google is still the big fish in this ocean, but Bing cannot be ignored by savvy companies. A good SEO Company should advise that Bing marketing dollars be increased.

4) Do not ignore mobile. This might not be the year it goes big, but waiting an extra 12 months could mean significant lost sales. Start testing the waters using the Google AdWords platform and see what comes up.

2011 will continue the trend of increased SEO diversity and it’s important for your company to understand on how to capitalize on these growing search engine marketing trends in the new year!

Does Twitter Influence Google, Yahoo!, Bing Search Rankings?

In 2006, Twitter was launched and the site now has over 175 million users generating 65 million “tweets” per day. Tweets are short messages created by users that have a maximum of 140 characters and are, by default, available for the public to see. They are intended to convey specific, relevant information; and it has long been speculated that the site’s growing popularity would have an influence on search engine rankings, a fact recently confirmed by both Google and Bing.

Twitter LogoA number of websites have now taken up the cause to see just what impact tweets and the Twitter universe have on search engine rankings overall. Some sites have gone so far as to create two separate linking pages: one promoted via Twitter only, and one via “normal” link building methods in an effort to see which type of advertising – social or traditional – would have a greater impact on Ecommerce SEO. Though long-term data is not yet available, the Twitter-based page in one example was able to easily out-distance its link-based competitor in the first few days the experiment was run.

What Does This Mean for E-commerce Companies?

This means that ignoring social media is not an option. It is a near-certainty that the link and tweet-based pages will begin to overlap and influence each other, eventually leading to a stronger search engine ranking for both. This then means that companies must find Search Engine Marketing providers that are able to not only simply create viable organic keyword SEO ranking sets and generate traditional links, but also create targeted tweeting and other social-media driven Internet marketing campaigns.

Opinions matter, especially those given in the moment, a fact that Twitter has capitalized on to substantial effect. In order to compete in the new e-commerce marketplace, companies must get more involved in social media and be prepared to tweet!

Three Online Holiday Marketing Strategies To Consider

Holiday Marketing is Crucial to Increasing Online Sales

With the holidays fast approaching and the rise of such pre-holiday events such as Cyber Monday, companies are advised to tweak their online marketing strategies. According to statistics gathered after 2009’s Cyber Monday sale, peak buying times saw over 7 million visits to sites per minute. With the proper advertising and marketing, these visits can translate into big sales numbers.

There are a number of simple holiday marketing strategies that can be employed by any business to increase both targeted traffic and ecommerce sales during the holiday season.

1. Web Design and Display

Online Holiday Marketing StrategiesAs soon as Halloween was over, retail stores have Christmas trees up and Carols playing on the loudspeakers. While an online business may not need to jump so early, adding holiday web design touches to a website can show consumers that the site is up to date and has specials for the holidays.

Along that same line, make sure to use those expectations for specials to showcase best-selling items and ones that are actually in stock. Whatever is getting sold should be around to ship out.

2. Pay-per Click (PPC)

Start early with Pay Per Click strategy by designing PPC ads with holiday marketing wording and special deals. Keep track of which PPC ad performs the best and use variations on it for the rest of the holiday season.

3) Retargeting

Google AdWords does a great job of retargeting, which is the science of showing people who has stopped by a website but not bought anything from the ads for that same website when they surf somewhere else. This IP-based technology involves dropping a cookie into the user’s Web browser, and can be a very worthwhile investment for holiday marketing campaigns.

With the right holiday marketing strategy, online retailers can significantly increase both traffic and sales on their website.