Park ‘N Fly: Multi-Location Local SEO


Multi-Location Local & Organic SEO Case StudyClient:
Park ‘N Fly

Industry: Airport Parking

Website: http://www.pnf.com

Campaign Type: Multi-Location Local SEO

Project Background

With 19 locations in 14 cities and nearly 50 affiliate locations across the United States, Park ’N Fly is a national leader in airport parking services.

Park ’N Fly services of Captivate Search Marketing to help it grow its organic search visibility in each of its local markets.

The Project Challenge

On the heels of another vendor’s website redesign that did not properly take organic SEO elements into account, Park ’N Fly saw its Google organic search traffic drop 14% as compared to the previous year.

 

Google Organic Traffic Feb 2012 to 2011

After the redesign, the website lost some of its critical on-site optimization elements including proper keyword usage. Because of this, Park ’N Fly engaged Captivate Search Marketing to help improve its SEO value in the highly competitive airport parking vertical.

The ROI Focused Solution

As with every SEO project we rooted all of our on-page optimization decisions based on in-depth keyword analysis and competitive market research. Using this critical data, we re-optimized each local market landing page on the PNF.com website, using the most popular and relevant keyword phrases and SEO best practices.

Captivate also provided Google+ and Bing local listing optimization for each of Park ’N Fly’s core lot locations.

The Results

Around two weeks after the initial on-site optimization, Park ’N Fly started to see a steady increase in its rankings and Google organic traffic. By the close of the year, Captivate was able to increase Park ’N Fly’s Google organic search traffic by 39.88% with a 47.41% in new visitors.

Google Organic Traffic 2013 to 2014

Google Organic Traffic 2013 to 2014 Stats

Overall Park ’N Fly enjoyed a 25% increase in overall organic search ranking visibility, and was able to help Park ’N Fly increase its ecommerce bookings from Google organic search by nearly 10% compared to the previous year.