Client: More Cash For Junk Cars Atlanta
Campaign Type: Organic & Local SEO
Atlanta, Georgia is notorious for its consistent rating as one of the top cities with the worst traffic. In a metropolitan area of over 5 million people and one of the worst public transportation systems, you can imagine the hundreds of thousands of cars on the roads throughout the metro area.
To deal with the aging automobile population, companies like More Cash For Junk Cars Atlanta purchase these unwanted vehicles from their owners and either recycle them or sell them for parts/scrap.
The Project Challenge
The Atlanta market is saturated with junk car removal companies – both local and nationally based – that are competing for top placement and optimal visibility in the local and organic search results. While many companies participate in Paid Search Advertising, the average CPC can be in the $20+ per click range, which can put deep cuts into the margins of a highly competitive industry that purchases vehicles from owners for $300-700 per car and then makes between $300-500 of profit off the vehicle once it is parted out or recycled.
The ROI Focused Solution
Because PPC wasn’t a long term solution for reaching customers in an affordable way, Captivate Search Marketing formulated a local marketing plan that focused in on both organic search placement, as well as Google Maps SEO strategies so that More Cash For Junk Cars Atlanta reaped the rewards of sustainable traffic and ongoing lead generation from its website.
In order to achieve our objectives, the local SEO experts at Captivate Search Marketing designed and developed a conversion optimized website on a brand new domain for More Cash For Junk Cars Atlanta. We then designed and executed an ongoing content marketing strategy hinged on article and video marketing across a variety of channels to build high quality, contextually relevant links and local business citations.
The new website was launched in November 2012, by April 2013, we achieved page one Google rankings for the the top keywords in the market:
- Cash for Junk Cars Atlanta
- We Buy Junk Cars Atlanta
- Sell Junk Cars Atlanta
- Junk Car Removal Atlanta
By June 2013, More Cash For Junk Cars Atlanta held the No. 1 or No. 2 organic spot for each of our targeted keywords and those rankings hold strong today.
“I’ve been struggling with SEO for 4 years, from trying to do it myself with online courses and YouTube videos, to paying thousands of dollars to companies that promise results and never deliver. I’ve tried big and small companies and everywhere in between looking for the right SEO company. Well I wont be looking anymore. Chris Everett and Captivate Search Marketing has kept my business with better results than the others and at a lower price. I’m thinking about putting an insurance policy on him because if I lose him I’m going to need another pot of gold!”
– Rashaad H., Owner, More Cash For Junk Cars Atlanta