Local SEO Case Study: D&I Body Shop

Local SEO Case Studies: D&I Body ShopClient: D&I Body Shop

Industry: Automotive

Website: http://www.dandibodyshopandglass.com

Campaign Type: Organic & Local SEO

Project Background

Since 1992, D&I Body Shop has served the metro Atlanta area with the highest quality auto body repair and car repair restoration services for cars of all makes and models.

Needing to increase its online visibility in Google, D&I Body Shop contacted Captivate Search Marketing in March 2013. Captivate provided locally focused organic SEO services to help D&I Body Shop achieve its goals.

The Project Challenge

In the country’s 9th largest population and perennial top 10 ranking for having some of  the worst traffic, the number of cars on the roads you can only imagine the number of major car accidents and minor fender benders that happen in the city every day. This has created a major saturation of auto body repair shops in Atlanta and the challenge for D&I Body Shop was rising to the top of the Google search results in order to drive more business. Our team at Captivate Search Marketing did just that!

The ROI Focused Solution

Starting with in-depth keyword analysis, the local SEO team at Captivate Search Marketing put together a geo-focused organic SEO strategy for D&I Body Shop that included a full re-optimization of their existing website content, URLs and Meta data.

We followed up the initial on-site optimization process with an ongoing local SEO program that featured video SEO marketing and quality link building, along with a local SEO citation initiative for Google maps optimization.

The Results

D&I Body Shop Organic Search Traffic

Following the new on-site optimization that went live in April 2013, D&I Body Shop has seen a steady increase in Google organic search traffic. From the period of April 2013 through April 2014 D&I Body Shop’s Google organic search traffic has seen a 309% increase.

As of May 2014, the most important targeted keywords are still performing near the top of the Google search results. Among those keywords are:

Atlanta Auto Body Shop

Organic SEO Rankings for Local SEO Case Study

Auto Body Repair Atlanta

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Car Painting Atlanta

D&I Body Shop Local SEO Case Study