On June 25th, Captivate was named Atlanta Marketer of the Year (AMY) for the SEO category. The award was earned based on Captivate’s successful SEO campaign for Window Film Depot, a local Atlanta company that has expanded its national web presence with the help of Captivate’s Search First® Approach. As a finalist against local rivals Swarm Agency and Nebo Agency, Captivate proved that a small search marketing firm could outperform the work of much larger agencies.
Not only can optimized images appear in Google Search (thereby offering a rankable, traffic-generating asset), but they can also add SEO value to the product pages in which they’re uploaded. It’s a win-win for any site embracing the highly-competitive nature of e-commerce SEO.
In response to the crippling effects of COVID-19 on retailers around the world, Google is shifting its Shopping platform from a paid ad service to now displaying free listings for merchants. The switch in Google's product search platform now includes unpaid, algorithm-derived listings under the Google Shopping tab instead of showing mostly paid product listings.
Coming on the heels of one Captivate's most successful case studies to date was a finalist selection for 2020 AMY Awards in the Search Engine Optimization (SEO) category. On March 12, Captivate will be in the running for the Atlanta Marketer of the Year (AMY) Awards against finalists Swarm Agency and Nebo Agency, two highly-regarding SEO agencies based in Atlanta. The finalist selection stems from Captivate's work with Window Film Depot (WFD), America’s #1 volume commercial window film installer headquartered in Atlanta.
Announced on the Google Webmaster Central Blog is a new feature in Search Console that enables site owners to temporarily hide pages from appearing in Google Search results. The updated capabilities stem from a new version of the Removals report, which offers an efficient way to manage which pages of site show-up in Search. This tool also provides insights on pages that have been reported via other Google public tools.
One of the best ways to bring forward new ideas is by exploring SEO data, trends, and research. Not only is reading-up on the latest search studies a vital way to stay informed, but it can also offer renewed perspective. In many cases, compelling data can reshape how we think about SEO and what new opportunities we may be missing. So to cut through the clutter of generic SEO roundups and surveys, here are ten pieces of SEO-related data that we’ve distilled into actionable strategies.
Piggybacking on changes to exact match last fall, Google is now extending same-meaning close variants to both phrase match and broad match modifier. Essentially what this means is that Google will match a query if it determines the query has the same intent as the keyword. A couple examples are "lawn" and "grass," "couch" and "sofa," or "company" and "agency." See how to mitigate the potential repercussions of this change.
Technical SEO is a bit of a rabbit hole, starting with implementing proactive measures to anticipate the foreseeable, to frantically creating reactive strategies to fix the broken. Whether preparing for a new site launch or auditing a site’s current health, having a technical SEO checklist in place can help to keep you organized and on track. At Captivate, we aren’t strangers to the technical challenges accompanying SEO. In fact, 2018 was a year of trial and testing, as we were involved in a number of technical clean-up projects and helped to reverse traffic drops across multiple sites. In turn, we are both inspired and equipped to share our ten-step technical SEO checklist for 2019.
In this post, we’re going to clear up some of the mysteries surrounding backlinks and discuss why they matter and how to evaluate their quality. Because not all backlinks are created equal, often times "bad" link can do more harm than good. As such, it's important to know how to identify a site's backlinks and take the necessary action to maintain a healthy link profile.
Captivate Search Marketing has been nominated as a 2019 finalist for two AMY Award categories in Search Marketing (SEO) and Paid Search Marketing (PPC). The AMY Awards, which are lead by the Atlanta Marketing Association (AMA), are designed to recognize local companies and professionals who have crafted innovative digital marketing campaigns and produced outstanding results for their clients.