Holiday Marketing is Crucial to Increasing Online Sales
With the holidays fast approaching and the rise of such pre-holiday events such as Cyber Monday, companies are advised to tweak their online marketing strategies. According to statistics gathered after 2009’s Cyber Monday sale, peak buying times saw over 7 million visits to sites per minute. With the proper advertising and marketing, these visits can translate into big sales numbers.
There are a number of simple holiday marketing strategies that can be employed by any business to increase both targeted traffic and ecommerce sales during the holiday season.
1. Web Design and Display
As soon as Halloween was over, retail stores have Christmas trees up and Carols playing on the loudspeakers. While an online business may not need to jump so early, adding holiday web design touches to a website can show consumers that the site is up to date and has specials for the holidays.
Along that same line, make sure to use those expectations for specials to showcase best-selling items and ones that are actually in stock. Whatever is getting sold should be around to ship out.
2. Pay-per Click (PPC)
Start early with Pay Per Click strategy by designing PPC ads with holiday marketing wording and special deals. Keep track of which PPC ad performs the best and use variations on it for the rest of the holiday season.
Google AdWords does a great job of retargeting, which is the science of showing people who has stopped by a website but not bought anything from the ads for that same website when they surf somewhere else. This IP-based technology involves dropping a cookie into the user’s Web browser, and can be a very worthwhile investment for holiday marketing campaigns.
With the right holiday marketing strategy, online retailers can significantly increase both traffic and sales on their website.