Mobilegeddon Google Update Coming April 21, 2015
As an SEO company, nothing gets our attention more than signals that Google has changed, or is about to dramatically change its algorithm. In the last 4 years, Google has made sweeping changes to its algorithm with Panda in 2011 (low quality websites), Penguin in 2012 (link spam), Hummingbird in 2013 (search query context) Pigeon in 2014 (local search positioning).
On April 21, 2015, Google will unleash its latest major algorithm update, referred to in the Internet industry as “Mobilegeddon”, which will focus on the Mobile Friendliness of your website.
After introducing the “Mobile Friendly” tag into its mobile search results late last year, Google announced earlier this year that:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Earlier this month, Google began sending out notifications to webmasters that they needed to fix mobile friendly issues with their websites.
What does Mobilegeddon mean for your company?
First, keep in mind that Google is judging the mobile-friendliness of a website on a page by page basis, and not the website as a whole. There are two obvious categories that you can fall under, you either have a mobile-friendly website, or you don’t.
My company already has a mobile-friendly website
If your company already has a mobile friendly website, but you received a webmaster notification from Google that you still need to fix issues with your site this is why. If you have a mobile-friendly website and aren’t sure whether or not your website still has issues that need to be addressed, use Google’s new mobile friendly tool to run an analysis of your site.
If everything checks out, don’t worry, you’re ahead of the game and you should continue to enjoy your high organic search rankings.
My company doesn’t have a mobile-friendly website
If your company doesn’t have a mobile-friendly website, now is the time to act because as of April 21, 2015 you should expect a decrease in your natural search rankings on Google.
If you’re not mobile-friendly, there are really 3 options available to you before April 21, 2015:
- Have a separate website built for your company that is mobile friendly
- Build a new mobile-responsive website for your company that renders for all devices (desktop, mobile, tablet)
- Do nothing and watch your rankings disappear
Have more questions about Mobilegeddon and how to prepare? Contact us now to discuss your options!