Starting October 2017, Google’s Chrome will display a “NOT SECURE” warning to users on sites that do not have Secure Sockets Layers (SSL) certificates. If you’re working toward top rankings in Google’s search results, you don’t have much of a choice but to convert from HTTP (Hypertext Transfer Protocol) to HTTPS (Secure).
Security is massively important for users, and thusly, to Google. In turn, not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.
Chrome owns a vast majority of the web browser market share (76.7% according to reports by JTRsolutions.com.) That’s 76/100 visitors to your site, on average, who are using Chrome as their web browser. Users seeing the big red “NOT SECURE” message will more than likely go elsewhere.
Today, most marketers understand the value and importance of actualizing greater search engine visibility. Many of these professionals also know some of the ranking factors involved. However, the weight distribution of those factors continuously change and new variables are frequently added. It’s a part time job in itself to keep up.
The SEO professionals at Captivate Search Marketing stay abreast the latest search engine algorithm changes and they’re ready to adjust your company’s site accordingly. This highly-anticipated change from Google will not only reward sites operating with SSL certificates, but it will also negatively impact those which do not. For more info, contact Captivate.