Google Mobile First Index Unlikely to Roll Out in 2017

The news struck many of us as a bummer when we caught wind that Google’s highly-anticipated mobile first index will likely be postponed, and for quite some time.

During #Next10x: Mastering Mobile Digital Marketing in Boston, Gary Illyes from Google said that the mobile first index might not launch in 2017. He mentioned that he hopes it does launch, but is not 100% sure.

google mobile first

While it’s clear Google’s mobile first experiment is live, it said it has to be quality neutral. Given the situation, Google is far off from striking that balance.

See what some of the experts were discussing at #Next10x via Twitter.

Quick to misquote Gary Illyes was WordStream’s Larry Kim:

To clarify, Mark Traphagen of Stone Temple chimed in with:

Coming in to clear the smoke was Illyes himself:

What this Means for Marketers

While many marketers have been on the edge of their seats regarding Google’s mobile first index, they can scoot back knowing that it’s going to be awhile before we see any true implementation of this change.

This might be music to ears of some marketers who have been slacking on getting their sites in mobile-friendly shape. Now there’s more than enough time to implement responsive web design and embrace the new mobile first index with confidence.

Need help? Contact us at Captivate Search Marketing and we’ll help optimize your site with a new responsive design that’s both mobile-friendly and SEO-friendly.