Over the years, article marketing has played a significant role for websites undergoing organic search optimization campaigns.
With recent changes in Google search, most SEOs are pushing social media as the be all, end all to SEO and are writing off article marketing as a viable resource for building rankings and driving qualified traffic to their clients’ websites.
The fact of the matter is, writing articles is still a highly effective means of achieving rankings. When done properly, articles contain useful information that can obtain high authority (PageRank or PR) just like any other web page out there can.
If your article is valuable, people are more inclined to link to your article, thus boosting your Page Rank and creating an excellent resource for building backlinks for organic search benefits.
As we’ve noted before, because of Google’s recent changes, link building from contextually relevant sources such as articles or blogs related to your industry or topic is critically important to organic search success – especially when those articles have gained an authoritative PageRank.
Write With a Purpose and a Focus
Don’t just write an article for the sake of writing an article. Write the article with a purpose. Provide educational information in your article about the topic that you’re covering. This information provides value to readers on your specific topic and makes you an authoritative voice on your subject matter.
Focus is the second key to writing a valuable article. Articles should be narrowly focused on one or two closely related topics within your industry. This method also provides a higher rate of contextual relevancy for the article, as well as future articles that are produced on related topics. For example, if your company provides organic SEO services, then producing articles about organic search engine optimization topics surrounding small businesses and local markets would be the most contextually relevant article topics with the most value for your organic search rankings.
When you offer readers excellent and informative content that speaks about niche topics and includes valuable takeaway information, your articles can produce amazing advantages for your Internet marketing strategy.
Speak to Your Readers
Before you jump into writing your article, take some time to plot out the information you want to present to your readers and do so from their point of view. What information is the most helpful to them as they read your article?
If you are an Atlanta Realtor, think about what article topics would most benefit your audience. Articles about the local real estate market or tips on how to sell your home might be helpful to consumers who are looking for a qualified realtor.
Always be thinking of what information is the most beneficial to your target audience and develop articles that have valuable information and takeaway points that help build trust with your readers and authority as a go-to source for your industry.
Discover the Value of Articles
Don’t believe SEOs who tell you that articles aren’t valuable anymore. Articles can certainly provide many benefits to your organic SEO strategy, including:
Building authoritative back links to your website
Increase brand visibility by writing valuable content that ranks well in the search results
- Create more inbound search traffic to your website
- Building authority and trust with consumers as an expert in your industry