March 1st, 2019 – Captivate Search Marketing has been nominated as a 2019 finalist for two AMY Award categories in Search Marketing (SEO) and Paid Search Marketing (PPC).
The AMY Awards, which are lead by the Atlanta Marketing Association (AMA), are designed to recognize local companies and professionals who have crafted innovative digital marketing campaigns and produced outstanding results for their clients.
Captivate, having submitted two search marketing campaigns for Current Pixel in SEO and PPC, has been announced a finalist in both categories. While up against two much larger digital marketing agencies in Atlanta, Captivate’s strategic display of its Search First® methodology and compelling client outcomes make it a strong contender for both awards.
The AMA’s 2019 Amy Awards program will take place at The Fairmont on March 21, 2019. You can learn more about the Awards by visiting AMYAwardsATL.com and you can see the full roster of 2019 Finalists here
About The AMY Awards
In its 62nd year running, AMA Atlanta looks to acknowledge those who have set themselves apart as marketers who have “taken ordinary ideas, situations, and products and made them extraordinary.” The agencies and individuals behind them who have cultivated unique ideas, and have executed strategic campaigns that resulted in superior results, are what embody the spirit of the AMY’s Red Pencil award.
On Thursday, March 21, AMA Atlanta will unveil some of the best work Atlanta has to offer. In determining its finalists and soon to be winners, AMA recognizes work that transcends the status quo and has a real impact. By acknowledging those who have made their mark on Atlanta’s marketing scene during the previous calendar year, AMA will choose winners in each category to be honored with an AMY Awards Red Pencil.
About Captivate’s Campaign Submissions
The two submissions that have lead to Captivate’s finalist recognition center on its work with Current Pixel, a local business that’s emerging as a national player in its industry. Among the ten different marketing categories, Captivate is a 2019 finalist for:
- Search Marketing (SEO) – Current Pixel Organic SEO Program
- Paid Search Marketing (PPC) – Current Pixel Paid Search Optimization
For the paid search campaign submission, Captivate helped Current Pixel realize more than double the volume of conversions, increasing total unique conversions by 113% in 2018. Additionally, the campaign helped reduce total ad spend by 48% while increasing the volume of clicks by 13%. Learn more about about this PPC case study.
As for the SEO submission, Captivate’s Search First campaign contributed to 119% year-over-year growth in organic traffic in 2018, which helped increase the total number of organic conversions by 98%. See more about this organic SEO case study.
The team at Captivate is excited to be apart of this year’s AMY Awards and hopes to bring home at least one, if not two, AMA Red Pencils.