Instagram has just introduced a huge change. You can now use landscape and portrait modes for photos and videos, instead of just the traditional squares. This means you can post images as they were originally shot, without cropping using a third-party app.
The company says about one in five photos or images aren’t square. Now, you can choose your photo or video, tap the new format icon on the bottom left to adjust the orientation, choose your filters, and share. Your screen’s photo grid will remain square – any media in another shape appears as a center-cropped square. Also, all filters can also now be used for all types of media.
Becoming an online influencer isn’t terribly difficult. Get yourself featured on expert round-ups, when they’re quoted on a specific topic. The experts make you look like one, and those experts will share the round-up with their own followers. Guest-post on authoritative websites. Give them a pitch, offer a bribe such as free publicity, free use of your products, or money.
Get interviewed. When you do this, give people a hook for interviewing you and let them know how they can benefit from the interview. Interview other influencers yourself; when people see you don’t that, they’ll think of you as one. Publish your own ebook to propel your status.
On Facebook, you’ll want to build a loyal community using promoted posts, direct ads, and boosted posts. On Twitter, you want to create brand awareness, promote content and build awareness. Use promoted accounts, tweets, and trends to target based on keywords, interests and device. On LinkedIn, you get looked at by B2B professionals, and you can advertise with direct ads and sponsored updates. You can target based on company, industry, seniority, and job function.
YouTube targets businesses who want to broadcast with video ads that appear in-stream and in-display. Instagram is good for promotion, with a young and engaged audience. Sponsored photos and videos look natural on your feed. Also consider Google Plus, Tumblr, StumbleUpon, and Four Square.