Google has updated the local results you see in a normal query with local intent, so that it shows just three local businesses instead of seven. This will lead to fewer phone calls and sales for businesses in the fourth position or lower – but may net more sales for the first three results.
This change is designed to fit more with the mobile user interface. Industry experts have dubbed the results the “local stack,” or the “3-pack.” Currently, it looks like your local results page will no longer include stars indicating Google reviews, the address or a view of the URL – just the name, general location, and links to the website and directions.
Take your media strategy worldwide! First, evaluate your current situation and gauge the markets you wish to reach. Find commonly used words for your brand. Study the metrics and ask the questions that will reveal your demographics and their complexities.
Be aware of time. For local strategy, it’s easy to figure out the most effective times of day. With other countries, you need to learn their location and behaviors and the time of day that you’re posting, along with local customs and holidays. Don’t publish irrelevant materials; customize to your audience. Consistency is key, and assumptions are the enemy. Know the nuances and cultural norms.
Most solo bloggers are self-motivated entrepreneurs, so it’s good to hire people who show strong curiosity and a desire to become an expert in your niche. Solo bloggers are a central figure in their blog; add a personal note and centralize your blog’s voice to copy this tactic. Encourage personal branding.
Allow bloggers and content marketers time to learn and experiment and become experts. This will help them stand out. Emphasize your best content, as companies can create great content but it doesn’t always get the visibility it needs. Create a stronger sales funnel, because this is critical for success. And incorporate visual content, including pinnable headers.