The faster you write, the more opportunities you have for messaging. To do this, separate your writing process into stages – ideation, research, planning, drafting, editing. Don’t skip the planning part.
Write during your most creative times of day. Eliminate interruptions. Draft the entire post before you edit it; otherwise, you’ll hamper your forward momentum. Don’t stop to look things up, because it’s disruptive. Use a checklist to remember the elements of your post. Write in a natural, conversational tone. Preview your post before you edit it, and then start your next post before the end of the work day.
SEO tactics keep changing, but great content makes for great SEO. It constitutes a holistic, broader segment. Today’s SEO content is geared to the reader and includes research and proper citations as well as a deeper focus on your audience. Quality copywriting is key.
Errors include manipulative guest blogging with no value. Also, keyword-stuffed content is no longer necessary. Optimized anchors violate Google’s guidelines. Low-quality links may be cheap and easy but can bury your website. Instead, focus on proper content and keyword research, rely on freshness and consistency, and create content that works well in vertical search engines that target one subject. Don’t worry about SEO tricks; produce authoritative content. Also, invest in rich multimedia content.
Ads on Facebook aren’t limited to branding and engagement. It can be a very powerful ad platform. When you “Create Ad” you’ll start a campaign. Use the “Increase conversions on your website” option, insert your landing page URL, and generate a tracking pixel. Copy and paste to your site.
Then, use the targeting interface to construct your audience. Create a “Custom Audience” and use “lookalike” audiences to expand your reach. You’ll need to choose a budget option, and then you’ll need to execute on the News Feed. Use an image, and no more than 20 percent copy. Measure effectiveness through reach, frequency, and relevance score.