Push marketing is out, and it’s all about “pull” marketing – where you pull our potential clients to you and allow them to trust and like you first. Blogging is a good way to do this. You may think it’s too much of a commitment, but that’s an excuse.
You should blog because you’ll get more SEO traffic, higher search engine standing, credibility, a stronger community, shareable social media content, newsletter content, and better customer relationships. You’ll generate leads and list-building opportunities, content you can re-purpose to article directories, and open doors for opportunities and global networking.
Twitter has evolved significantly, and averages 236 million monthly active users. To optimize your use, listen strategically so you know what your audience wants. Respond to everyone. Repeat great content at intervals because the average shelf-life of a tweet is 20 minutes.
Hashtag wisely to resonate with people you reach. Advertise smarter using Twitter Ads; the genius of these ads is that they go to the feeds of the audience that you’ve built. Also, use tools, You don’t have to do everything actively at all times; you can curate your tasks with free tools like Likeable Hub.
Today, consumers expect relevant and valuable material, and search engines are better at predicting which pages are most useful. You must design content that focuses on customers instead of search engines.
You need to know your customers; use market research and talk to your existing customers to find out what drove them to your company, what their pain points are, and what they want to see from you. Create images and videos and text that draw people in. Optimize your content for search. Use keywords in a way that matches your audience’s search habits. When people share content, it drives traffic. People think their buying decisions are rational, but peer pressure and risk and cost are factors.