Did you know that AdWords is allowing emojis in some ads? While some are being rejected by Google as punctuation errors, some tests were recently run that show promising early results. The ad with emojis that did get through testing served a 10 percent higher click-through rates than the same ad without emojis.
And don’t forget, emojis are more than happy faces now, so you can try to use one that represents your business best. The variety of emojis includes body parts, gestures, clothing, animals, plants, technology, weather symbols, and much more. Will you use them in your PPC ads?
Each day, 500 million tweets are sent by 302 million monthly active users. To up your Twitter Ads game, get creative with keyword targeting; don’t use the same ones over again. Engage in remarketing/retargeting. You can get super personalized with Twitter content when targeting past users and interested people.
Use Partner Audiences to reach people based on their offline activity. Add Lookalike-Only-Targeting to expand your reach by creating an audience of people with characteristics close to those in your Tailored Audience. Target the right devices and platforms for your landing page and calls to action.
Experts say to simply include the user’s search query in your headline; Google appears to encourage this practice. But if everyone’s doing it, users see 10 headlines that are all the same, and effectiveness is reduced. Think of your headline from the perspective of the users. Be different.
We know that headlines are important. Make them as clickable as possible by creating a value proposition-based headline. This can differentiate your business from your competitors. Make a list of potential value propositions, and split test the headline. Don’t stop testing. Then, check out the results. Which ones get the highest click-through rates?