Google has announced that real-time tweets, which already appear in mobile search results, will now show up in desktop searches as well. This is a big step, since the majority of searches are still conducted via desktop. These will definitely guide customer behavior.
This means that brands must be aware of Twitter conversations that occur around your keywords and search terms. Also, it’s worth noting that if there is no trending topic, searchers get results from the brand’s official Twitter handle. However, if there is a trending tweet, the conversation around that will be included. The Google/Twitter arrangement, however, is involving.
Most people don’t give this topic a thought until forced to. If there are negative posts, flood the same keywords with positive mentions. Create a list of keywords affected, and a list of negative URLs. Optimize your top-tier social profiles, and register your second-tier ones. Become a contributor at high-profile sites. Link to your social profiles. Repeat and track.
Keep your reputation clean by claiming your name everywhere. Promote your brand actively. Don’t forget multimedia (YouTube, Flickr, SlideShare). Get ahead of the curve so that you don’t find yourself in a PR crisis.
You can now stream live Hangouts right on your Facebook fan page. It’s beneficial because it allows you to be personable, form a community, establish credibility, generate leads, and sell via a call to action.
To execute, set a benchmark for value where you can consistently over-deliver. Communicate your start and end time in advance. Think about lighting, speed, and quality video. Test your sound and visuals before you start. Create video interviews, online coaching or critiques, customer support, launch parties, live classes, presentations, and virtual office hours. You’ll stream through your channel on YouTube through the “new live event” button.