For each phase of your SEO process, there’s an essential tool. During the idea phase, which should start with a great keyword phrase, use Google Adwords Keyword Tool and HubSpots Blog Topic Generator. During the research phase, BuzzSumo can allow you to see top content on a certain topic, and Impactana looks at backlinks, views, and comments.
In the writing phase, you can optimize using Grammarly to check for errors, and WordPress SEO can let you configure settings and analyze for optimization. In the promotion phase, consider Sendible, a social media tool for quick sharing, and BuzzBundle, which finds posts related to your topic.
To muddle through PPC, the 3is may help keep you grounded, affirm that you’re moving at the right speed, and give structure to chaos. The first is Idea. This is about getting close to information, understanding what actions have been taking and what’s happening in the world.
The second is Iterate. Your idea may not work the first time. You have to look at the impact your idea has made and iterate your idea till it works. Break things down, combine them in new ways till you’ve solved the problem. Finally, there’s Impact. You need several consecutive time periods with performance better than your control limit. Other ideas may require the use of leading indicators.
Desktop computers are almost obsolete, outside of the workplace. If you use a strategy that integrates a mobile networking plan, you’ll see real-time conversions. SMS messaging is quick, easy, and second nature to people.
Personalized messages let you target different segments and automate replies based on keywords. Mobile optimization means that you’re ready for on-the-go engagement with a site that’s smartphone-friendly. Device integration is another benefit; you can streamline your mobile campaigns over platforms. And SMS traffic and app traffic keep getting bigger, so start now building your mobile database now on a growth platform.