The secret of good search engine optimizers? They know good content. Consider the elements: keywords, queries, titles, URLs, headings, meta descriptions, links, anchor text, quality content. They’re all words and text; SEO is built upon the foundation of content.
Most of the SEOs you know are great writers, and SEO and writers have a lot in common. SEO is about reading cues and signals, keeping up with changes, user experience, adherence to rules, and creativity. Writers do all these things too. To become a good SEO and copywriter, you should read more, write headlines as training, make recommendations about content, and keep a blog.
Use personal pronouns to help create a connection. Use industry leaders as content sources. Share trendy things even if they don’t match your industry. Post what your audience wants to see. Avoid click-bait headlines. Respond to and thank your clients. Re-tweet it when someone shares your article.
Ask open-ended and direct questions to generate engagement. Ask clients to share your content. Share some real-life images every once in a while. Live-update about a convention, so people feel like they’re part of something big. Use regular, popular language so your tone is fun and casual.
Examine your most popular posts, mine your site, open your outbox, and revisit presentations. Conduct brainstorming sessions, using word storms, mind mapping, visual association, what ifs, and questions. Then, synthesize your ideas.
Think visual; use an infographic to explain a process, make a comparison, present an evolution, round up content, or uncouple components. They can communicate instructions, charts and tables, categories, the study of a universe, or warnings. They can present metaphors, resumes, reports, a product or service, trends, the history of, places or events, or a how-to guide. You can use them for family trees, cause and effect, biographies, stories, manifestos, acronyms, and lists.