To prevent misusing known ranking factors, first build a good-looking link profile. Google is after quality, not quantity and ranks websites organically accordingly. Focus on topically-related websites, don’t use keyword-focused anchor text, avoid linking to penalized and adult sites, and don’t link to directory sites.
Don’t buy links, and don’t participate in link networks. Don’t stuff your web content with keywords; don’t repeat keywords over and over, use synonyms, and use term relationships.
Produce high-quality content by knowing your audience, avoiding misspellings, doing your research, and adding headings and sub-headings. Keep the user experience in mind and optimize your site and fix navigation to that end. Don’t use sitewide links too much.
Keyword optimization isn’t dead, although use in SEO has evolved. People still start with keyword searches on search engines, and they still want to see relevant content. Longtail keywords are important because they have a high conversion rate. You’ll still want to optimize for these, even as you use keywords more lightly.
Use different approaches to researching keywords, like tools. Create a content framework and assign keywords to it. Use keywords in your title and description, external content, and social media updates. Monitor them, update them, see how people are getting to you, and act on performance.
It’s all about the long term. You can’t build a social community overnight, so don’t give up too soon. Social is about planting seeds for the future, and it includes PR, HR, customer service, community relations, and more.
You need to do two things daily: Check your social notifications and make sure that comments, wall posts, and messages are answered. And post every day. Don’t take the weekend off. If you don’t post, you lose an opportunity to engage with your community. Schedule seven posts for the whole week.