Make sure Twitter fits into your content strategy. First, set objectives for Twitter marketing – lead generation, building awareness, providing customer support. Decide how Twitter fits into your strategy in terms of traffic, conversions and sales. Identify your target market by looking at hashtags, following and engaging, and searching for keywords.
Find the best times to tweet. Use tools like SocialBro, Hootsuite Autoschedule and Tweriod to determine this. Get content ideas by monitoring industry hashtags, see what your network is sharing, and look at the questions your audience is asking. Monitor the competition. Choose what you share, and make sure it’s a variety of text, photos, videos, slideshares, and links. Promote.
To stand out, a brand must connect. Build a brand persona to do that – it humanizes your brand and makes it more likeable. If your brand were a person, what would it be like and how would it use social media? You must communicate like a friend, not advertise. Do your research. Find out who your audience is.
Select your network based on where your audience is, and personify your brand. Remember the personality you want your brand to exhibit. Choose a color scheme, find 2-5 fonts that represent your brand, use slogans and hashtags, and create campaigns with their own sub-branding. Use images and a logo.
Timing is often everything in social media. For Twitter, ideal posting times are1-3 p.m. For Facebook, 1-4 p.m. Tumbler people get on from 7-10 p.m., and Instagram works best between 5-6 p.m. Pinterest appeals to people between 8-11 p.m.
Posting dead zones for Facebook and Instagram take place from 12-8 a.m., while Twitter is dead from 8 p.m.-8 a.m. LinkedIn doesn’t have much going on from 9 a.m.-5 p.m., and Tumblr is dead from midnight to noon. Pinterest’s dead zones are from 1-7 a.m. and 5-7 p.m. You need to catch people during their downtime, but remember your audience may not adhere to these guidelines.