With photos, a little effort can give you a traffic boost. Amend your file name to use words instead of numbers, as Google examines that data. Fill out the alt text box with natural descriptors; the text is used to replace images when users can’t access them. This helps with vision-impaired people and those with slow connections.
Write a photo description for the title tag, which is what people see when they hover over an image, and the text that Pinterest users see if they add you to their boards. Use some keywords here. Use captions under your photos to stop the eye of a scanner just breezing through your web page.
Use an editorial calendar to keep content flowing. Identify holidays or recurring theme posts. Mark other blog posts and big dates, like launches. Find articles that relate to your industry or service. Get user-generated content. Use humor and behind-the-scenes moments. Post inspirational quotes. Post “Throwback Thursday” or “Flashback Friday” posts.
A calendar gets you a bigger picture of your social efforts – try drafting three months ahead. Content should be relevant, timely, engaging, with a mix of promotional, curated, user-generated content, and a mix of media. All posts need to provide value. Use your calendar to identify gaps.
Don’t use shortcuts in link acquisition. Make sure you’re only pursuing quality links. Look at link relevance of the site, the linking page, and the link relevant? Is there a human value? Also, what is the quality of the site being linked? Are there real humans associated with it?
Look at the marketing value of the link. Can it lead to a relationship, expose you to a new audience, and foster positivity to your brand? Is there SEO value? You should make sure the page is crawlable and indexed, with no obstacles for Google such as troublesome tag attributes, anchor text, and link placement. Then do a gut check.