The modern day social scene is noisy, and an adaptive content strategy will determine your success. Millennials don’t like promotional content, so tell narrative stories with humor, authenticity, and timeliness. If they like the brand’s mission and values, they’ll engage.
Millennials like video content because they’re easy to consume and relatable. They’re more likely to buy a product recommended by a YouTube star versus a TV star. Also, mobile is one of their top sources for media consumption, so make sure to optimize your assets for each platform – and include vertical videos if you’re targeting Snapchat users.
When a potential customer encounters your site for the first time, you need to offer your product or service, make sure your pages are responsive, and encourage online reviews and testimonials. Online reputation is key.
Make your current customers happy; you want feedback from real users. Don’t neglect your Facebook page. Provide incentives to those who review and buy. Make the process simple. Also, collaborate with YouTubers. This is one of the most valuable times of online publicity you can get. Also, ask them to record video reviews. You may get negative feedback, but don’t be discouraged – turn the situation to your benefit and get people talking.
Snapchat was recently ranked the third most popular app among millennials, so add it. It works a bit differently, so strategizing may take time. You need creativity and on-the-spot thinking. Snapchat offers some secret functions that will put you on the cutting edge.
Learn from people who do it well. Tell a visual story. Make sure you know how to use the filters. Change your text and draw with new colors. Use the ghost adding feature – point your camera at the ghost icon, which works as a QR code to add friends. Enable replay or front-facing flash, add music to your snaps, live video chat, and tap your story to find out who has viewed your snap.