Best practices for your e-commerce product page include putting your shopper at ease; provide clear copy, visual guides, instructions. Make sure to have customer reviews, which are well trusted by users. Use creative copy and create a strong sense of urgency. Provide all necessary context – how do you care for the product? Is it easy to assemble?
Also: experiment with exit intent popovers – they work. Leverage the power of social media, including product hashtags. Make sure your product page are mobile-friendly. Turn one-time shoppers into long-term customers by remarketing and engaging, and getting to know what they want.
One myth about SEO is that meta descriptions aren’t important, but these snippets that you see on search pages do impact your click-through rate. Another myth says that H1 tags are very important, but it’s in how you use them to make items easier to read.
Another myth: more is always better. Actually, better is always better. It’s about quality links, not how many you have. Also, some say there are an optimal number of words for content, but there isn’t. Again, quality is key. The biggest myth says that SEO is easy, but there’s no playbook; everyone has different ways of doing it, and different things work for different sites.
To write posts that stand out, first pick the right topic – something of interest to busy, working professionals. Use photos, but stay away from video. Research says multimedia cuts back on the number of people who see your post, perhaps because videos tend to be either amusing or long, which goes against the LinkedIn vibe.
Write for interaction. Embed questions in your piece or add a call to action. Don’t ramble; get your ideas across and focus on good writing. Also, because you can insert mistakes if you’re going at it fast and furious, institute a one-day ban on publishing – take a 24-hour reputation management breather to help you stay in the zone.