Well-chosen, well-written humor can open doors and facilitate connections. Funny, original content is memorable. But not everyone is a natural-born entertainer, and you can veer off into the ridiculous.
To avoid this, start small. Get help from the right people: creative staff members, comedy clubs, an agency. Know that timing is everything, and amusing copy at the beginning of a buying cycle is better. At the final call, prospects require serious, solution-geared content. Be surprising; the unexpected works. Create a compelling story. Items aren’t always funny, but people and the way they use them can be. Also, keep it tasteful. Being offensive can harm your online reputation.
Setting up a PPC account correctly from the start is crucial to your marketing efforts. You’ll need a strategy for budgeting as well. One important objective is collecting data that will allow you to optimize and improve performance. Your budget can prevent growth in the future if it limits this area.
Assigning budgets within your account can help with performance. Strategize prior to building anything because it may impact how your account is structured and what themes get priority. You’ll want to have themes split at the campaign level, and allow budgets for each individual campaign. This allows you flexibility to adjust in the future. Data collection is key, so don’t skimp here.
A crisis can happen at any time, and the speed of the news cycle can spread it fast and far. Social media can help detect a problem and manage the crisis. Spikes in negative and neutral activity may be the first indicators, and tell you the scale of the problem. Find out where the issue is originating and why. Target your crisis communications accordingly.
You’ll need to track the progression of the crisis to see how much interest it’s generating. Then, hone in on problem areas and present your messages more effectively on those platforms. Find the influencers. Learn what they are saying about your company. Intelligent social listening can help you save time and find crucial insights quickly.