Before you send off emails, ask yourself if they are interesting, and relevant. Would you want to read them? Are you creating value and educating the user? Are you encouraging action?
One easy way to increase engagement is to have emails come from an individual. You can also encourage engagement by posing a question. Also, make sure to incorporate relevant visual content to draw in readers and make text easier to scan. Personalize as much as possible. Be entertaining – add some humor and personality. Your emails are an extension of your brand. Send “just because” emails – ones that aren’t selling anything, just lets recipients know they’re important.
Facebook has gone all in to provide businesses with tools. It offers a Call Now button that is important for lead generation, so people can call you right from the ad. Also, Facebook product ads are like Google’s dynamic remarketing display ads. They use Facebook’s targeting parameters, or the consumer’s history on your site, to serve ads.
Facebook has extended carousel ads to mobile, and allows you to display multiple images with different links within one ad unit. Updated ad tools such as Power Editor and Ads Manager have added functionality. Facebook earlier this year released an Ads Manager app to track, edit, schedule, and create right from the app. You can now use animated GIFs, too.
Easily preventable content mistakes can be well-publicized and spread quickly across the web. These come in all shapes and sizes, from misspellings to blatantly insensitive marketing. You can prevent them with a good content team of planners, writers, and editors – if you don’t, you’re opening yourself up to costly mistakes.
DiGiorno’s #WhyIStayed tweet saying “You had pizza” and Mitt Romney’s app misspelling “America” are examples of crazy content mistakes. A good content team can save you from a lot of embarrassment, in social media, blogs, articles, speeches, and can plan, distribute, and write content that’s suited to your target audience. Our world is connected, and mistakes make companies seem less credible, less authoritative, and less intelligent.