Google has just revealed an update to the way Quality Score works in Adwords. Basically, new keywords get a score of 6 until they get traffic. No changes have been made to how Quality Score is updated; this is meant to only affect reporting of this most important metric.
The update seems to be trying to hide the fact that account-level Quality Score exists, as it’s treating every new keyword the same. Having a high account QS is still good, regardless of what you see for a new keyword, because you can rank higher for a lower price. Delete all low-quality keywords in your account, bid on branded keywords, and stay active to improve keyword performance.
Video is the wave of the future. By 2017 it will account for 69 percent of all consumer Internet traffic. Videos create a valuable experience by building a visual relationship, providing a sense of your brand’s identity and letting people know how you provide value to those you serve. They can be cheap to produce as well.
Posting videos to YouTube or social media increases the likelihood that users searching for info in your market will find you. Also, YouTube is free – and owned by Google. Videos can help you build a consumer base, connect with people in high places, and get more visits to your website. Integrate now and get an edge.
The Internet still seems impersonal, so you can distinguish yourself by creating multiple opportunities to engage and communicate with visitors. Interacting and guiding customers at all points of their navigation helps customers feel confident and more likely to convert.
About 42 percent of U.S. customers will abandon an online transaction if their issues aren’t being addressed, and 70 percent of buying experiences are based on how a customer thinks she’s being treated. Use live chat, or personalized guidance platforms – although these may not be optimized for smaller devices. People want to control their experience, so websites must be responsive.