Pinterest is one of the highest converting social sites, especially for e-commerce products. It accounts for 25 percent of retail referral traffic and generates more revenue per click than Twitter or Facebook. About 47 percent of U.S. online consumers have bought based on recommendations from Pinterest.
First, fill out your Pinterest profile completely. Then, verify your site so you can implement Rich Pins and have a verified icon. Share a link to your profile via email, your website, blogs, and other networks. Follow your competitors’ boards. Create 5-10 boards of your own across a range of topics, and try to create new ones every week. Use long descriptions, use hashtags, and re-pin.
Facebook is now excluding engagement clicks (likes, comments, shares) from link clicks and only charging for link clicks. The key is to use audience targeting to get a better relevancy score. You should create audience personas to base your ads on. Use Google Analytics, don’t neglect your fans, and find lookalike audiences.
Get granular by targeting based on devices, demographics, interests, locations, and behaviors. Schedule your ads around your audience, and find out the optimal times to show them. Use compelling images for each audience, and rotate them out every 7-10 days. Write enticing ad copy geared towards individuals. Be authentic.
First, review. Look at your landing pages and make sure they focus on customer needs. Target keywords and concepts for landing pages to make sure they meet your business goals. Conduct a technical SEO audit. Re-evaluate.
Do some long-tail keyword research and figure out your next steps. Brainstorm opportunities and take a fresh look. Create a content plan for new ideas. Then, receive. Talk to your sales team to learn about business trends and customer feedback. This can indicate ways the site can be restructured to prioritize, and may identify user experience or content gaps.