Hashtags are an important tool for helping users organize and sort tweets. If you use the right ones, they are insanely powerful. You have an advantage if you’ve worked on building your Twitter following.
If you get early action on your tweet, it stays at the top of the search result for a time. If you’re trying to sell all the time, and only looking to your social network for leads, you’re not doing it right. Focus on building an engaged and loyal following who find you interesting. Use hashtags that are relevant to your industry or business. A tool like hashtagify.me can help.
Snapchat has made a major change, switching to tap-to-view. This means users need to tap once on content to view, rather than hold a finger down to view content. Will this change help or hinder Snapchat users?
Other changes include “Add Nearby,” a quick way to add friends to Snapchat while you’re with them. Snapcodes has been upgraded, enabling users to add selfies. Now you can also use Snapcodes via screenshots. Snapchat has also increased security with two-factor authentication. Snapchat says it has 100 million active users viewing 2 billion mobile videos, and “Our Story” content gets tens of millions of views.
Reductions in organic reach on Facebook are resulting in more advertising on the platform. Organic growth is at .2 percent in May, with each post’s reach at 8.34 percent. Engagement per post is at 6.61 percent of people reached.
Video content is getting the most organic reach, getting to 11.86 percent of people who “Like” the page. These numbers are higher than April, however, so people may be adjusting to the new landscape of Facebook. It’s constantly evolving, so you’ll have to see where your brand fits in. You need to stay on top of trends to maximize performance.