Captivating News – Advanced Ways to Promote a Blog Post

Advanced Ways to Promote a Blog Post

csm1A basic way to promote your blog on social media is to post and add share buttons. But take it up a notch by mentioning people or brands in your post, then bring that to their attention. You can also piggyback popular posts, pages, and tools.

Also: create charts for posts, co-author posts, and re-tweet everyone that shares your post. Turn your title into a question. Ask for participation. Share some statistics, or a quote, or create a meme from your blog post. Re-share the post when a related news item comes out, promote the discussion in the comments, pre-promote your post, and use an old post that’s popular to promote a new one.

Google Display Network Now Autoconverts to “Richer Text”

csm2Google has added a new feature to the Google Display Network – it now automatically converts texts to image ads. Factors such as click-through rate, conversions per dollar, deep conversion rate, and landing page dwell time are part of the decision to convert a text ad to an image. Google is seeing a three percent increase in conversion volume because of these new ads.

A logo from Google+ is added to the ad layout to add aesthetic value. Colors are pulled from the logo. Google is testing a new text creation process so customers can add their own images. You can opt out, but it retrieves your branding for you with no extra work, and has the potential to save you money.

Questioning the Conventional Wisdom: Storytelling and User Experience

csm3Digital marketers they want people to spend a lot of time on their site, and low bounce rates. But if people go to the Internet for entertainment reasons or to find quick solutions, are these really good indicators? If you want a fast solution, then a lot of time could indicate that your site is less useful. If you’re entertaining people, you want them to stick around.

But this also gets muddied when people want entertainment and problem solving in the same medium. Basically, long-form content performs best, but low bounce rates and high time on site aren’t necessarily why. Just don’t blindly accept these indicators as a good user experience.