Author Archives: Tyler Tafelsky

Tyler Tafelsky

About Tyler Tafelsky

Tyler Tafelsky is the Senior SEO Specialist at Captivate Search Marketing. Over the course of the last seven years, Tyler has served many roles in the search marketing profession. With roots in web copywriting, today he offers experience in organic SEO, content marketing, link acquisition, social media, PPC advertising and remarketing. See more articles written by Tyler, or connect with him on Facebook, Twitter, Google+ and Yisoo, his most recent project.

[SEO Data] 10 Studies Distilled into Actionable Strategies

SEO Data 10 Studies Distilled Actionable Strategies
One of the best ways to bring forward new ideas is by exploring SEO data, trends, and research. Not only is reading-up on the latest search studies a vital way to stay informed, but it can also offer renewed perspective. In many cases, compelling data can reshape how we think about SEO and what new opportunities we may be missing. So to cut through the clutter of generic SEO roundups and surveys, here are ten pieces of SEO-related data that we’ve distilled into actionable strategies.

Google Ads’ Same-Meaning Close Variants Now Applied to All Match Types

Google Same Meaning Close Variants Phrase Match Broad Match Modifiers
Piggybacking on changes to exact match last fall, Google is now extending same-meaning close variants to both phrase match and broad match modifier.  Essentially what this means is that Google will match a query if it determines the query has the same intent as the keyword. A couple examples are "lawn" and "grass," "couch" and "sofa," or "company" and "agency." See how to mitigate the potential repercussions of this change.

Backlinks 101: Differentiating Between “Good” and “Bad” Links

How to Evaluate the Quality of Backlinks
In this post, we’re going to clear up some of the mysteries surrounding backlinks and discuss why they matter and how to evaluate their quality. Because not all backlinks are created equal, often times "bad" link can do more harm than good. As such, it's important to know how to identify a site's backlinks and take the necessary action to maintain a healthy link profile.

Captivate Earns Two 2019 AMY Awards Nominations

Captivate Nominate for Two AMY Awards
Captivate Search Marketing has been nominated as a 2019 finalist for two AMY Award categories in Search Marketing (SEO) and Paid Search Marketing (PPC). The AMY Awards, which are lead by the Atlanta Marketing Association (AMA), are designed to recognize local companies and professionals who have crafted innovative digital marketing campaigns and produced outstanding results for their clients.

Why You Might Not Want Google Managing Your Ads

Why You Might Not Want Google Managing Your Ads
If you advertise with Google Ads, then you've likely received an email headlined "We'll focus on your campaigns, so you can focus on your business." While this might seem like an enticing offer, there are major implications to allowing Google control how you spend money with... well, Google. And because there's already plenty of news surrounding this announcement, this post summarizes our thoughts on why you might not want Google managing your ads.

How Medical Practices Can Stay Compliant with Google Ads

How Medical Practices Can Stay Compliant with Google Ads
If you're already using Google Ads for a medical practice, then perhaps you've seen your ads disapproved before. Or worse, your Google Ads account has been banned entirely. This all too common scenario is typically due to a lack of awareness surrounding Google's latest advertising policies, which can sometimes be confusing to fully grasp.

SEO Content Strategy: 5 Steps to Growing Traffic & Links Organically

SEO Content Strategy 5 Steps to Growing Traffic Links Organically
Whether for local businesses, online brands, business consultants or service providers - in any context across the board, it’s no secret that content marketing is a powerful tool for SEO. But what defines “SEO content strategy”? Why the hell does everyone still agree that “content is king”...? And why does Joanne in marketing always say “we need to blogging more” at every company meeting?

How to Optimize PDFs for SEO

How to Optimize PDFs for SEO
In the process of how to optimize PDFs for SEO, the core of our "optimization” ensures each document is keyword relevant and consistently aligned in all the right places. Minor details like a PDF’s file name and properties can have significant implications after it has been published. When documents are properly optimized, not only do they stand to rank in Google Search, but they also add value to other SEO money pages. Staying diligent in addressing these practices can have substantial returns for SEO down the road.

Local SEO: Citations & Backlinks (And Why Your Business Needs Them)

Local SEO Citations & Backlinks
The perplexing nature of local SEO presents a unique challenge to even the most savvy marketers. Google takes into consideration many different off-site factors to determine the organic, local, and Google Maps rankings (yes there are three possible placements in which your business can be found; four if you count PPC). The ideas surrounding on-site SEO are an entirely different beast. So in this post, we’re going to focus on two of the biggest off-site variables that influence local SEO: citations and backlinks.

5 Tips for a More Search Engine Friendly Website

Search Engine Friendly Website Tips
Announced Tuesday, December 12 on the Webmaster Central Blog is Google's newly revamped “SEO Starter Guide.” The updated guide covers many relevant areas on to craft a more search engine friendly website. What makes it especially relevant is that the guide discusses many areas that often go overlooked. Before you check out the revamped SEO Starter Guide, we've provided a handful of SEO tips that align with key points made in the guide. You might find that these tips are more digestible and actionable as you go about creating a more search engine friendly website.