In this post, we’re going to clear up some of the mysteries surrounding backlinks and discuss why they matter and how to evaluate their quality. Because not all backlinks are created equal, often times "bad" link can do more harm than good. As such, it's important to know how to identify a site's backlinks and take the necessary action to maintain a healthy link profile.
Captivate Search Marketing has been nominated as a 2019 finalist for two AMY Award categories in Search Marketing (SEO) and Paid Search Marketing (PPC). The AMY Awards, which are lead by the Atlanta Marketing Association (AMA), are designed to recognize local companies and professionals who have crafted innovative digital marketing campaigns and produced outstanding results for their clients.
If you advertise with Google Ads, then you've likely received an email headlined "We'll focus on your campaigns, so you can focus on your business." While this might seem like an enticing offer, there are major implications to allowing Google control how you spend money with... well, Google. And because there's already plenty of news surrounding this announcement, this post summarizes our thoughts on why you might not want Google managing your ads.
If you're already using Google Ads for a medical practice, then perhaps you've seen your ads disapproved before. Or worse, your Google Ads account has been banned entirely. This all too common scenario is typically due to a lack of awareness surrounding Google's latest advertising policies, which can sometimes be confusing to fully grasp.
Whether for local businesses, online brands, business consultants or service providers - in any context across the board, it’s no secret that content marketing is a powerful tool for SEO. But what defines “SEO content strategy”? Why the hell does everyone still agree that “content is king”...? And why does Joanne in marketing always say “we need to blogging more” at every company meeting?
In the process of how to optimize PDFs for SEO, the core of our "optimization” ensures each document is keyword relevant and consistently aligned in all the right places. Minor details like a PDF’s file name and properties can have significant implications after it has been published. When documents are properly optimized, not only do they stand to rank in Google Search, but they also add value to other SEO money pages. Staying diligent in addressing these practices can have substantial returns for SEO down the road.
The perplexing nature of local SEO presents a unique challenge to even the most savvy marketers. Google takes into consideration many different off-site factors to determine the organic, local, and Google Maps rankings (yes there are three possible placements in which your business can be found; four if you count PPC). The ideas surrounding on-site SEO are an entirely different beast. So in this post, we’re going to focus on two of the biggest off-site variables that influence local SEO: citations and backlinks.
Announced Tuesday, December 12 on the Webmaster Central Blog is Google's newly revamped “SEO Starter Guide.” The updated guide covers many relevant areas on to craft a more search engine friendly website. What makes it especially relevant is that the guide discusses many areas that often go overlooked. Before you check out the revamped SEO Starter Guide, we've provided a handful of SEO tips that align with key points made in the guide. You might find that these tips are more digestible and actionable as you go about creating a more search engine friendly website.
Starting October 2017, Google's Chrome will display a "NOT SECURE" warning to users on sites that do not have SSL certificates. If you're working toward top rankings in Google’s search results, you don't have much of a choice but to convert from HTTP to HTTPS. Not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.
The use of paid social media for SEO purposes is nothing new or original. Many search marketers are slaying it by boosting resourceful content to incredibly targeted audiences. In turn, they’re driving more traffic, engagement, and links to their sites - all of which are SEO factors that impact rankings. I wanted to scribe a quick perspective piece underscoring the value in paid social media for SEO. Not only are we starting to do a lot of it here at Captivate, but I believe the “paid social SEO strategy” to be naturally intuitive to most creative and open-minded search marketers.