There’s a reason why businesses and brands choose Captivate as their Atlanta social media agency. With local roots in Atlanta, Georgia, coupled with expertise in all aspects of social media marketing and advertising, Captivate crafts impact campaigns that drive engagement, increase new followers, and generate new repeating customers.
Hopefully everyone knows the importance of social media for business marketing and brand visibility. Social media works hand-in-hand with your larger digital strategy and is a vital part of developing a loyal audience, all while becoming an authority in your industry. In the digital age, your brand it no longer what you say it is. Your brand is what your customers say it is.
Whether it’s the content you sponsor on Pinterest, the news you share on LinkedIn, or the blog posts you tweet on Twitter, your social media presence is the voice and image behind your brand. And more times often than not, there are ways in which you can better expand your reach and better engage with your audience. From Facebook to Google Plus, our Atlanta social media agency can help you leverage the vast spectrum of social media platforms to their fullest.
Our Agency’s Methodology for Social Media Marketing
Our agency’s social media services will put your company in the best position to develop a strong, long-term relationship with your customers. We will show you where people are talking about your brand, products and services. We will help you determine how to insert yourself into the conversation and we’ll show you the strategies and tactics you should employ to achieve your business goals.
Through our proven methodology and process, we will help you harness the power of social media marketing and use it to your advantage. We will teach you how to build an engaged audience that drives revenue growth. Below we outline some of key components of our agency’s social media services.
Our Agency’s Social Media Services
We at Captivate provide a full spectrum of social media services. These include:
- Social Media Strategy Development
- Social Media Community Management Services
- Social Media Advertising
- Social Monitoring and Social Listening
- Social Media Marketing for Events
- Channel Prioritization and Management
- Personal Brand Development
As a premier social media agency in Atlanta, we help our clients through a number of channels. While some of these social media services overlap (i.e. Social Media Advertising and Social Monitoring), we often provide integrated strategies that include aspects of content marketing and search engine optimization (SEO).
Our agency’s social media services are never a one-size-fits-all program. We align your business’s goals, budget, and strategic outlook to develop a unique social media program. In turn, we can help you grow your business through the social media platforms that are more relevant to you and your audience.
Local Atlanta Social Media Marketing & Advertising
Unlike some social media agencies in Atlanta that focus on big brands with hefty marketing budgets, we offer social media services to a wide spectrum of organizations, including businesses on the local level. Whether it’s an advertising campaign to drive new business or a content marketing strategy to increase visibility and traffic, social media can be incredibly powerful for local businesses.
When it comes to harnessing a local Atlanta social media marketing program, it all comes down to targeting. For instance, Facebook’s ad platform enables advertisers to target users within a specific geographic radius from a particular city or district. If a restaurant only wants to target the surrounding area of Decatur, it can set its ads to display to users within a 3 mile radius of Decatur.
Beyond geographic targeting is the ability to target users with specific interests and behaviors, careers and employment, and demographics (i.e. age, gender, etc.) These features combined with local geographic targeting making social media advertising one of the most effective means to reach highly in-market customers.