How to Get Products to Appear in Google Image Search

Optimize Products for Google Image Search
If you've been paying attention to Google Image Search lately, then you may have noticed some new changes. Now, related product images (including price information about those products) are appearing in the Image Search results. And it's not a PPC thing, either. It's a SEO thing, and it's prompting ecommerce marketers to ask the question: how can I get my products to appear in Google Image Search? Learn how.

Google Mobile First Index Unlikely to Roll Out in 2017

Google Mobile First Index 2018
The news struck many of us as a bummer when we caught wind that Google's highly-anticipated mobile first index will likely be postponed, and for quite some time. During #Next10x: Mastering Mobile Digital Marketing in Boston, Gary Illyes from Google said that the mobile first index might not launch in 2017. He mentioned that he hopes it does launch, but is not 100% sure.

Adwords “Exact Match” Targeting Gets Not So Exact Anymore

Google Adwords Exact Match Keyword Targeting
The primary concern surrounding most AdWords PPC advertisers is Google matching queries to keywords that don’t have the same meaning or intentional relevancy. However, Google emphasizes that it won't alter exact match word order or function words when it understands changes would alter the true meaning of the query. I suppose the keyword there is "when it understands." Learn more.

Atlanta Named Top 5 City in U.S. for SEO Jobs

Atlanta is a Top 5 Location for SEO Jobs
Among the top five cities in the U.S. for SEO jobs, Atlanta claimed the #4 position next to Chicago, Boston, and Phoenix. Atlanta’s ranking, which is an improvement from last year, reflects a new 2017 job market study conducted by Sandbox SEO.

How to Optimize Your Site for SEO Performance

Optimize Website for SEO Performance
What makes a website perform from an SEO perspective? It’s a dynamic mix of content, user-experience, and web development. Strategic SEO needs the entire web industry – from writers and marketers, to developers and designers. Here are some SEO optimization strategies you need to adopt to ensure that your site is performing to the highest possible SEO standard.

Google Maps SEO: How to Optimize Your Google My Business Listing

How to Optimize Google My Business Listing
There are a number of variables to consider when doing Google Maps SEO. Backlink profile (domain authority), website, and other off-site signals all impact local SEO rankings. However, when it comes to ranking in Google Maps and the local 3-pack, your Google My Business (GMB) listing is a key player. There’s a lot of information being tossed around regarding the best approach to Google My Business SEO and properly setting up your GMB page.

SEO-Driven Online Reputation Management Strategies

SEO Driven Reputation Management
Both businesses and professionals need to take ownership of the search results that reflect their name, in addition to the products and services they provide. Effective SEO can help to control the search results that impact one’s reputation, helping to optimize the online sentiment surrounding a brand or professional. Explore search first online reputation management strategies that are driven by SEO and other avenues of Internet marketing.

2016 Local SEO Ranking Factors Distilled

2016 Local SEO Ranking Factors
With just months away from 2017, the search marketing community is starting to agree on the local SEO ranking factors that have shaped best practices of 2016. So I've distilled data and insights from some of the industry’s leading sources, such as Moz, Search Engine Land, and Local SEO Guide. But because some of this data is rich with metrics and SEO lingo, it may be over the head for some layman marketers. As such, I've outlined (in no particular order) some of the most influential local SEO ranking factors in a digestible and actionable blog post.

Franchise SEO: How To Build a Multi-Location SEO Strategy

Franchise SEO: Multi Location Strategy
Franchise SEO has become an increasingly important aspect to a franchisor's digital strategy. But When it comes to marketing multiple locations online, franchise SEO can often be a complex endeavor. These five elements to multi-location SEO should help your brand successfully attract customers for your franchisees by harnessing the power of search.

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