Starting October 2017, Google's Chrome will display a "NOT SECURE" warning to users on sites that do not have SSL certificates. If you're working toward top rankings in Google’s search results, you don't have much of a choice but to convert from HTTP to HTTPS. Not only will the October Chrome update impact user experience, but site security will also strengthen as a ranking signal. So if your site is unencrypted, you stand to compromise a lot of traffic and potentially its rankings.
The use of paid social media for SEO purposes is nothing new or original. Many search marketers are slaying it by boosting resourceful content to incredibly targeted audiences. In turn, they’re driving more traffic, engagement, and links to their sites - all of which are SEO factors that impact rankings. I wanted to scribe a quick perspective piece underscoring the value in paid social media for SEO. Not only are we starting to do a lot of it here at Captivate, but I believe the “paid social SEO strategy” to be naturally intuitive to most creative and open-minded search marketers.
If you've been paying attention to Google Image Search lately, then you may have noticed some new changes. Now, related product images (including price information about those products) are appearing in the Image Search results. And it's not a PPC thing, either. It's a SEO thing, and it's prompting ecommerce marketers to ask the question: how can I get my products to appear in Google Image Search? Learn how.
The news struck many of us as a bummer when we caught wind that Google's highly-anticipated mobile first index will likely be postponed, and for quite some time. During #Next10x: Mastering Mobile Digital Marketing in Boston, Gary Illyes from Google said that the mobile first index might not launch in 2017. He mentioned that he hopes it does launch, but is not 100% sure.
The primary concern surrounding most AdWords PPC advertisers is Google matching queries to keywords that don’t have the same meaning or intentional relevancy. However, Google emphasizes that it won't alter exact match word order or function words when it understands changes would alter the true meaning of the query. I suppose the keyword there is "when it understands." Learn more.
Among the top five cities in the U.S. for SEO jobs, Atlanta claimed the #4 position next to Chicago, Boston, and Phoenix. Atlanta’s ranking, which is an improvement from last year, reflects a new 2017 job market study conducted by Sandbox SEO.
What makes a website perform from an SEO perspective? It’s a dynamic mix of content, user-experience, and web development. Strategic SEO needs the entire web industry – from writers and marketers, to developers and designers. Here are some SEO optimization strategies you need to adopt to ensure that your site is performing to the highest possible SEO standard.
In an effort to improve the quality of its mobile search results, Google has begun experimenting with its mobile-first index. In essence, Google’s search algorithms will soon primarily evaluate the mobile version of a site’s content to determine its page ranking. Further, the mobile-first index will help to better understand structured data and to show snippets from those pages in the search results. Learn the SEO implications of Google's mobile-first Index, what it's all about, and how you can properly prepare to ensure you retain rankings.
Both businesses and professionals need to take ownership of the search results that reflect their name, in addition to the products and services they provide. Effective SEO can help to control the search results that impact one’s reputation, helping to optimize the online sentiment surrounding a brand or professional. Explore search first online reputation management strategies that are driven by SEO and other avenues of Internet marketing.
With just months away from 2017, the search marketing community is starting to agree on the local SEO ranking factors that have shaped best practices of 2016. So I've distilled data and insights from some of the industry’s leading sources, such as Moz, Search Engine Land, and Local SEO Guide. But because some of this data is rich with metrics and SEO lingo, it may be over the head for some layman marketers. As such, I've outlined (in no particular order) some of the most influential local SEO ranking factors in a digestible and actionable blog post.